Social: who are you?

Jessie-Lee Nichols of Impact and I discussed our favorite speakers from #INBOUND17 (a list which includes Michelle Obama, Rand Fishkin, Piera Gelardi, & Brene Brown) and how their recurring messages of culture and identity spoke to each of us.

Read More

Social: a live video about live video!

I actually met Robert C. Stern (aka The Social Leader) on a livestream - his, where we (along with mutual friend Karen Yankovich) were promoting MRCC Social Media Day, at which we were all going to be presenting. His presentation at the actual event was about 22 ideas for how to use video, a presentation spun off from a popular blog post of his. So who better to come on and talk live video ideas?

Read More

Social: How To Make Great Videos!

My friends The Nerdy Duo Productions - aka Melissa & Erin - know how to make great videos.
They also know why other people keep making crappy videos.
In this weeks episode of Social they share some basic tips on making your social media videos better.

Read More

Social: Why your company should be using Facebook Canvas!

Facebook Canvas is a very cool ad format. Different content blocks - containing any combination of photos, video, text, links, and other content formats - combine to form a unique, immersive brand experience. But what are the best ways to use it? And how can you use it to increase conversion?
Mallorie Rosenbluth, head of social media for Grubhub & Seamless, will discuss her successful use of Canvas, including the ability to retarget ads based on which parts of a Canvas ad a user interacted with (ooh, creepy! And useful!).

Read More

Social: Gameify Your Email List!

Email is still the best way to communicate directly with prospects, offer value, and guide fans through the process of becoming customers. Rob Simakovsky's new product, Puzel, encourages social media followers to give you their email addresses & encourages those followers to bring others into the fold.

Read More

Surprise POP-UP Social episode at #SMDay

I didn't expect to do my livestream today. I had, in fact, announced that I was not doing it, since I'd be spending the day (Social Media Day, as it happens) at The Content Funnel's #SMDay Meetup in NYC. I figured all the live-tweeting I'd be doing would be plenty, and that perhaps I'd do a few short livestreams of the presentations.

And then I met Michael.

Read More

Social - with the retail queen of Nyack!

Maria Luisa's business continues to thrive 30 years on, in part because she's always been an early adapter of growth tools such as online commerce and, of course, social media. I discussed that with Maria, and found that her success in all things truly comes down to one word: relationships.

Read More

Social - Brian Tietje of LinkedIn

Thanks so much to Brian Tietje, global client director for LinkedIn, for appearing on this week's edition of Social with Christine Gritmon! Great conversation about engaging with your network, how different social media platforms have influenced each other, and new developments for LinkedIn (both recent and upcoming).

Read More

Episode 3 of Social – guest Maria Colaco

Thanks so much to social media creative & content creator Maria Colaco of The New York Mom (among other pursuits) for a great conversation on Instagram Stories, influencer marketing, streaming TV and more!

Read More