There are loads of great recaps of Andrew and Pete’s inaugural conference, #ATOMICON19, coming out this week (I’ve got a roundup of some at the end of this post).
I’m going to get straight to the point, and tell you the biggest takeaway I got from each speaker’s session. (Speaker photos by the fabulous Laura Pearman unless otherwise indicated.)
(And if you think #ATOMICON19 sounds amazing, just check out what they’ve got on tap for #ATOMICON20…)
What Is An Atomic Business, And How do you Become One?
Don’t deny or fight your fears - instead, FOLLOW them, to break the “Catch-22” cycles of defeating self-talk that stop us from taking risks, losing before we even start.
Solutions to help us follow our fears to break our Catch-22s and level up our businesses:
LEVEL 1: This is impossible -> Inspiration Sparks
LEVEL 2: This is impossible for me -> Consequence Forecasting
LEVEL 3: This is impossible to start -> Proof of Concept
Part of Andrew and Pete’s opening schtick was the idea that, with each “Catch-22” cycle of fears that fed upon themselves, a new title for the opening keynote was required - and, thus, new “survival guide” postcards needed to be printed and distributed by volunteers throughout the audience. This is all 5 “revised” postcards, plus the FINAL final: a poster-sized version, featuring the original title.
We close sales every single day in the course of living our ordinary lives - from negotiating with our children to put on their shoes in the morning, from asking someone to marry us, and ANY conversation in between with an end goal of gaining agreement. Thus, actual selling needn’t be that scary or different.
How To Create And Market A Highly Converting Sales Webinar
Webinars should educate your audience on the WHAT and the WHY, but reserve the HOW for your paid product. Do NOT feel bad about selling that valuable information!
How To sell With Social Video Without Feeling Stupid
You need to do some crappy videos before you can figure out how to do excellent ones. Just do it. Seriously, start right now. And then learn from your mistakes, and do better next time.
HOW TO MAKE MORE TIME FOR YOUR MARKETING
A bit of time spent planning out your content strategy can save you a lot of time in the long run. Block out distractions and just do it!
(Note: this was a group discussion breakout session; there were several others, which will likely be covered in some of the recaps listed at the end of this post!)
Confident Live Video
You don’t need a ton of gear or perfect on-screen presence to do live video. All you truly need is a smartphone or computer, a strong internet connection, and yourself - filled with energy, warmed up, with control over your posture, breath, and diction - it is, after all, a live performance, and you are the instrument!
The Business of YOU
Never compare your first step to someone else’s hundredth. Your journey is your own - and, if you keep your marketing person-to-person, you DO have the power to become somebody’s absolute favorite! And that really does need to be the goal - because a strong personal brand is 100% unique and 100% future-proof.
Some more excellent coverage of the event (I will be adding to this list as more are released):
Simon Raybould: Make a better conference presentation
Danielle Bayes: #Atomicon19 sketchnotes
Chris Huskins: Key Takeaways from Atomicon 2019
Dan Knowlton: ATOMICON: 10 Reasons To Go
Rachel Extance: How Andrew and Pete use stories to spark action
Rebel Base Media: Was Atomicon 2019 Worth It?
Andy Biggs: What did delegates make of ATOMICON19?
OK, peeps - so who’s joining us for #ATOMICON20??? (Yes, I already have my ticket!)