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#MidweekMinute: App Tweaks
Facebook’s playing with swipeable hybrid interfaces & Messenger reabsorption; Insta cracks down on buttcracks; “twttr” (yes) also plays with swipes, and goes darker; I give LinkedIn’s newest feature an “angry face” emoji.
Now that we’ve all recovered from the FB/Insta/WhatsApp outage (honestly, I didn’t even notice it - I must have been busy on Twitter that day - or even IRL (gasp!)…
Facebook is experimenting with a few changes to the user experience. First up, they’re considering merging the newsfeed and Story feed into a single side-swipe interface (in a continued effort to get you to actually use stories on Facebook). They’re also testing bringing Messenger back into its main Facebook app, instead of forcing you to open the separate Messenger app to read messages on mobile. (That’s not the only change for Messenger - they’re also discontinuing Messenger Scan Codes.)
Instagram, meanwhile, is tinkering with their algorithm to demote content deemed “inappropriate” - sparking debate over what exactly that means. (Fewer belfies?)
Twitter is playing with a whole bunch of app changes in its new twttr experimental app (available by application only); they’re playing with swipe gestures (swipe to like!), improved conversation-thread tools (identifying authors, nesting original tweet context into replies), and creating a “true black” dark mode to save battery on mobile devices.
LinkedIn continues their march away from professionalism and into “social media” by adding reactions (and more photo stickers).
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#MidweekMinute: Don't freak out about Facebook
Facebook's infamous algorithm reprioritizes people over brands; simplifying Messenger; Facebook "Today In" app; Snapchat's unpopular redesign.
As you've surely heard by now, Facebook founder Mark Zuckerberg has announced a major change to Facebook's infamous algorithm, prioritizing people rather than brands. Facebook's also simplifying the over-cluttered Messenger, and testing a special "Today In" section for local news and events. Snapchat's new redesign (which has been out for a few months) is getting a big thumbs down from users.
Facebook Newsfeed Changes
Facebook Is Deprioritizing Our Stories. Good.(Motherboard)
Facebook promises more community, fewer brand posts in significant shift (MarketingDive)
Facebook edits feeds to bring less news, more sharing (The Seattle Times)
Facebook Messenger
Bloated Facebook Messenger promises to simplify in 2018 (TechCrunch)
Facebook Messenger chief admits the app has gotten too cluttered (The Verge)
Facebook Messenger head says the app is 'too cluttered,' and that a new design is coming (CNBC)
Facebook "Today In"
Facebook is testing a dedicated section for local news (Engadget)
Facebook is testing a new section of the app specifically for local news and events (Recode)
Facebook Is Testing a Separate Destination for Local News in Its Mobile Apps (AdWeek)
Snapchat Redesign
Snapchat’s big redesign bashed in 83% of user reviews (TechCrunch)
Snapchat redesign is hugely unpopular as 83% of reviews are negatives (Social Barrel)
Snapchat redesign meets with unimpressed reviews from early users (Influencer Update)
#MidweekMinute: Suggested stories, business DMs, more Snap
Instagram now recommends stories; Twitter empowers businesses with stronger direct messaging tools; Snapchat expands shareability beyond the app and increases ad strength by disabling immediate skips for some clips.
Instagram now recommends stories; Twitter empowers businesses with stronger direct messaging tools; Snapchat expands shareability beyond the app and increases ad strength by disabling immediate skips for some clips.
Instagram Will Recommend Stories
Instagram will now add ‘Recommended’ posts to your feed (TechCrunch)
Instagram is further messing up your feed with ‘recommended’ posts (The Daily Dot)
Instagram Recommends Photos in Your Feed Now, Users Aren’t Happy (Peta Pixel)
Twitter and Direct Messages
Twitter Is Tweaking Its Direct Message Features for Businesses (Ad Week)
Twitter is making it easier for businesses to reach people with Direct Messages (The Verge)
Snapchat and Stories Everywhere
Snapchat 3-second video ads
Snapchat may force users to watch three seconds of ads before skipping (Ad Age)
Are There Ads On Snapchat? You Might Have To Sit Though 3 Seconds Of Clips Soon (Elite Daily)