Social: getting creepy with Audience Targeting

Audience targeting ninja Will Tygart of Tygart Media tells us how and why.

Is it a coincidence that "Tygart" sounds like "target"? I'd rather call it fate.

I first discovered Will Tygart of Tygart Media when I fell into one of his successful ad targeting audiences on Facebook; he had targeted attendees of a conference I was at. In the time since, I've admired his constant explorations of audience targeting and Facebook advertising, and am grateful that he took some time today to tell us how it's done.

Christine Gritmon Inc. 9/15/17 Christine Gritmon Inc. 9/15/17

Getting More Bang for your Buck with Facebook Ads

Video of my presentation at the Nonprofit Learning Lab's Philadelphia Institute, "Getting More Bang for your Buck with Facebook Advertising."

I presented at the Nonprofit Learning Lab's Philadelphia Institute this past week, where I also attended some fantastic sessions (I'll do some blog posts of my live-tweets from those next week, and will update this post with the links!). I really got a lot out of the experience and look forward to attending future NLL events!

Below is the video (simulcast on Facebook Live) of my presentation, "Getting More Bang for your Buck with Facebook Advertising."