FAQ: Getting active on LinkedIn

How often do you log into LinkedIn?

If you’re still using it as a static resume hub, only logging in to update new information or when you’re looking for work - you’re missing out on a TON of opportunity.

It is NOT the same as Facebook, however…

Or, as my comic counterpart would say: it’s like real-life networking; bring your best business self, and leave the cat pictures at home.

Which social media platforms should you be on? (VIDEO)

Today I had the honor of speaking to two of Sterling National Bank's women's networking groups, Sterling Women and Extraordinary Women of Sterling, in their Montebello, NY office. One of these groups includes some of their corporate banking clients (including small business owners), and the other comprises Sterling employees. I spoke about the differences between some of the major social media platforms (LinkedIn, Instagram, Twitter, and Facebook), and how to know which ones you really need to be on. I'm giving a talk on the same topic Wednesday night to a very different group - and I expect it will be a whole different talk!

Some key takeaways from this morning's talk:

LinkedIn:

• Everyone who does business
• Have a picture
• Keep it current

Instagram:

• Tangible product
• Visually engaging
• Feeling, not telling

Twitter:

• Informative communications
• Joining larger conversations 
• Direct engagement with others

Facebook:

• “Main Street” of the internet
• You’re on their turf: be relevant
• All types of communication

Social - Brian Tietje of LinkedIn

Thanks so much to Brian Tietje, global client director for LinkedIn, for appearing on this week's edition of Social with Christine Gritmon! Great conversation about engaging with your network, how different social media platforms have influenced each other, and new developments for LinkedIn (both recent and upcoming).