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midweekminute Christine Gritmon Inc. midweekminute Christine Gritmon Inc.

#MidweekMinute: Fighting Snapchat & killing Storify

Facebook adds new features, kills an old one, and resurrects yet another oldie-but-goodie; Instagram introduces a new app and a new function; Tinder gets personal; Tweetstorms & Twitter videos get a boost.

Facebook adds video music library, AR for Messenger, and tries to resurrect the Poke, while quietly removing the ticker feed (who knew that was still even a thing?); Instagram takes messaging out of the app with Direct, and also now lets you follow hashtags; Tinder will be showing your matches your Insta & Spotify activity (if you let it); Twitter Threads kills Storify, while the platform will also now let you view counts on public videos.

Facebook Sound Collection

Facebook Sound Collection lets you add no-name music to videos(TechCrunch)

Facebook adds a sound and music library you can use for video (Engadget)

Facebook offers free music and sound effects for video makers (The Next Web)

Facebook AR in Messenger

Sorry, Snapchat: Facebook just unleashed its own 'dancing hot dog' studio (Mashable)

Facebook Messenger adds Snapchat-style AR objects (Engadget)

Facebook Removes Ticker

Facebook Removes Ticker News Feed For Monitoring Friends’ Activity (Search Engine Journal)

Facebook's Ticker that showed your friends' activities has been removed (Tech Spot)

Facebook's 'ticker,' aka creeper feed, is no more (Engadget)

Facebook Resurrecting the Poke

Facebook is trying to make the Poke happen again (TechCrunch)

Is Facebook bringing the poke back? One-click greetings are in testing (Digital Trends)

Instagram Direct

Instagram is testing Direct, a standalone messaging app that replaces the current inbox (The Verge)

Instagram Tests Standalone Direct Message App (Geek.com)

Instagram is reportedly separating Direct messages into its own separate, Snapchat-like app (Business Insider)

Instagram letting you follow hashtags

Radical New Instagram Hashtag Update Is a Real Game Changer (Forbes)

Instagram becomes an interest network with hashtag following (TechCrunch)

Tinder showing your online activity to matches

Tinder is testing a feed of real-time updates from your matches, including posts from Instagram and Spotify (TechCrunch)

Tinder is testing a chronological feed of your matches’ profile updates and Instagram posts (The Verge)

Twitter Threads kills Storify

Twitter will now let you publish an entire tweetstorm all at once (Recode)

Twitter adds thread tools to help you craft epic tweetstorms (Engadget)

Twitter Makes It Easier to Compose and Read Threads (Variety)

Twitter Just Made the Tweetstorm a Real Thing (Slate)

Twitter Will Show View Counts on Public Videos

Twitter Starts Showing How Many Views Videos Get On Its Platform (AdAge)

Twitter Will Finally Display View Counts On Video Tweets(Tubefilter)

Twitter Makes View Count on Videos Public (TheVideoInk)

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Christine Gritmon Inc. Christine Gritmon Inc.

Social: Christy Laurence on how to PLANN a great brand story

Christy Laurence of PLANN discusses how to tell engaging, relatable brand stories on Instagram.

Marketer, artist, and entrepreneur Christy Laurence started PLANN, an Instagram app, because people wanted help creating impactful, on-brand Instagram profiles. Images that stood together as a gallery, not just a random collection of one-offs. Posts that served strategic goals. And, above all, ways to tell their brand's visual story that didn't take up all of their time. Christy was kind enough to share some of her Instagram expertise with us today, namely on how to use this tool to tell a story (and why you should be doing so).

Some of Christy's top storytelling strategies:

  • BEHIND THE SCENES: Give followers a glimpse of what you're doing
  • COMMUNITY: Show your human side; be a little more vulnerable, less perfect. It's more relatable.
  • INSPIRATION: ...at the same time, sometimes giving your followers something to aspire to isn't such a bad thing. Just be sure the inspirational shots you post are in line with your brand.
  • EDUCATION: What can you teach your followers about your process, your mission/vision, your product, your area of expertise? People are more likely to look kindly upon you - and buy from you! - if you've taught them something.
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Christine Gritmon Inc. Christine Gritmon Inc.

#MidweekMinute 10/11/17

Permanent away message for AIM; Facebook guarding against fake news; Shopify bringing eCommerce to Instagram; Instagram Stories and Facebook Stories allow cross-posting; Snapchat introduces user verification and location context cards

Permanent away message for AIM; Facebook guarding against fake news; Shopify bringing eCommerce to Instagram; Instagram Stories and Facebook Stories allow cross-posting; Snapchat introduces user verification and location context cards

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