#MidweekMinute: App Tweaks

Now that we’ve all recovered from the FB/Insta/WhatsApp outage (honestly, I didn’t even notice it - I must have been busy on Twitter that day - or even IRL (gasp!)…

Facebook is experimenting with a few changes to the user experience. First up, they’re considering merging the newsfeed and Story feed into a single side-swipe interface (in a continued effort to get you to actually use stories on Facebook). They’re also testing bringing Messenger back into its main Facebook app, instead of forcing you to open the separate Messenger app to read messages on mobile. (That’s not the only change for Messenger - they’re also discontinuing Messenger Scan Codes.)

Instagram, meanwhile, is tinkering with their algorithm to demote content deemed “inappropriate” - sparking debate over what exactly that means. (Fewer belfies?)

Twitter is playing with a whole bunch of app changes in its new twttr experimental app (available by application only); they’re playing with swipe gestures (swipe to like!), improved conversation-thread tools (identifying authors, nesting original tweet context into replies), and creating a “true black” dark mode to save battery on mobile devices.

LinkedIn continues their march away from professionalism and into “social media” by adding reactions (and more photo stickers).

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#MidweekMinute: Stories about stories

Big news week! Facebook is upgrading security technology, prioritizing more trustworthy news publishers, adding desktop posting to Stories, and encouraging people to watch videos together (virtually), as well as hitting the road to help businesses with the platform in 30 cities. Instagram Stories adds GIFs, tests text-only stories and a screenshot notification feature, and letting friends know when you were last active. Snapchat Stories are now shareable beyond the platform, and app install ads add more valuable features. Finally, WhatsApp rolls out business access.

Facebook Acquires Confirm

Facebook buys Boston software company that authenticates IDs (Reuters)

Facebook Just Acquired This Company Focused on Authenticating ID Cards (Fortune)

Facebook bought a startup that specializes in verifying government IDs (Recode)

Facebook to Prioritize Trustworthy Publishers

Facebook Asks Users to Judge Trustworthiness of News Sources (Bloomberg)

Facebook To Prioritize 'Trustworthy' Publishers In News Feed (Forbes)

Facebook’s latest News Feed update will prioritize trustworthy publishers (TechCrunch)

Facebook Adds Desktop Posting to Stories

Facebook is testing the ability to create Stories on PC (Engadget)

Facebook won’t retreat from Stories as it adds desktop posting (TechCrunch)

Facebook is testing desktop uploads for Stories to make the feature stick (The Verge)

Facebook Testing Watch Party Feature

Grab the popcorn: Facebook tests Watch Party for sharing videos in Groups (Digital Trends)

Your Facebook Group May Soon Be Able to Host a Watch Part (Ad Week)

Facebook Unveils 'Watch Party', Making Watching Videos a Social Experience (Gadgets NDTV)

Facebook's Community Boost Program

Facebook launches 30-city Community Boost program (CNBC)

The Facebook Community Boost Show Is Set to Hit the Road (AdWeek)

Instagram Story GIFs

Instagram Adds GIFs to Stories and, Yes, It's a Direct Shot at Snapchat (AdAge)

Instagram now supports GIFs in Stories (The Verge)

Giphy builds transparent GIF library for Instagram Stories (TechCrunch)

Instagram Adding Activity Status

Instagram Added Activity Status to Instagram Direct (Ad Week)

Instagram has a shady new feature, but you can disable it (Hello Giggles)

Instagram Text-Only Stories

Instagram tests new ‘Type’ feature for Stories and screenshot alerts (The Next Web)

Instagram Stories is secretly testing a new text feature with fun font options (Mashable)

Instagram's New 'Type' Text Stories Feature Has Snapchat Really Worried (Here's How It Affects You) (Inc.)

Instagram Story Screenshots

Instagram to support text stories and new stories screenshot notification! (WABetaInfo)

Instagram Is Testing a Creep Alert That Will Tell You if Someone Took a Screenshot of Your Story (Slate)

Snapchat Stories Shareable

Snapchat stories can now live outside the app (Wired)

Snapchat’s New Feature Means You Can No Longer Avoid Snapchat (Slate)

Snapchat is going to let you share Stories on Twitter and Facebook, in hopes of sparking new growth (CNBC)

Snapchat Update Features Ads with Deep Links

Snapchat Is Making App Install Ads More Targeted With Deep Links (Ad Week)

Snapchat updates app install ads with quicker deep links, deeper analytics (Marketing Land)

Snapchat 'doubling down' on app install tech to drive ad sales (The Drum)

WhatsApp Launches App for Business

WhatsApp officially launches its app for businesses in select markets (TechCrunch)

WhatsApp officially launches app, profiles for businesses (Marketing Land)

#MidweekMinute: Imitation is the sincerest form of flattery

Facebook tries to replace Yelp, Foursquare, and - as always - Snapchat. High on the 280-character-limit raise, Twitter's also raising another limit, and hoping you'll trust them to allocate your money. Instagram is testing out a feature that bots have been using for years, and LinkedIn wants the final WORD on your resume.

Facebook Local

Facebook relaunches Events app as Facebook Local, adds bars and food (TechCrunch)

Facebook Local is the social network’s stab at Yelp, Foursquare (Marketing Land)

Facebook Local Relaunches, Makes It Easier To Browse Events, Listings (MediaPost

Facebook Collaborative Stories

Facebook Stories replaces Messenger Day with synced cross-posting (TechCrunch)

Facebook launches collaborative Stories for Groups and Events (TechCrunch)

Facebook is killing Messenger Day and consolidating it with Facebook Stories (The Verge)

Twitter Name Length Now 50 Characters

Twitter bumps display name length up to 50 characters (The Verge)

Twitter expands display name length to 50 character (Engadget)

Twitter, high on 280 characters, more than doubles the length of display names (Mashable)

Twitter $99 Ad Subscriptions Service

Twitter Tempts Small Marketers With a $99-per-Month Ad Subscription (Ad Age)

Twitter’s $99 monthly subscription ad program launches into public beta (TechCrunch)

Twitter launches $99 subscription tool to promote tweets (Engadget)

Instagram Will Let Users Follow Hashtags

Instagram could let you follow hashtags soon (TechCrunch)

Instagram may soon let you follow hashtags (Express Newsline)

Instagram will soon let users follow hashtags in addition to accounts (Digital Trends)

Microsoft and LinkedIn Resume Assistant

Microsoft adds AI-powered LinkedIn resume assistant to Word (Engadget)

Microsoft integrates LinkedIn with Word to help you write a resume (The Verge)

Microsoft and LinkedIn Team Up to Make Writing Your Resume a Lot Easier (and Your Results a Lot Better) (Inc)

#MidweekMinute 10/11/17

Permanent away message for AIM; Facebook guarding against fake news; Shopify bringing eCommerce to Instagram; Instagram Stories and Facebook Stories allow cross-posting; Snapchat introduces user verification and location context cards

More Information

AOL Instant Messenger:

AOL Instant Messenger is shutting down after 20 years (Techcrunch)

Once Its AIM Was True, But Soon AOL's Instant Messenger Will Be No More (NPR)

One Last Away Message (Tumblr)

Facebook and Fake News:

Facebook unveils new “context” tool to help users spot fake news (The Daily Dot)

Facebook tests a feature that provides info on article publishers (Engadget)

Facebook tests augmenting article links with publisher info from Wikipedia (Marketing Land)

Shopify bringing eCommerce to Instagram:

Instagram is expanding shoppable photos to thousands of merchants (The Verge)

Facebook's Instagram Is Turning Into an E-Commerce Platform (The Motley Fool)

Instagram Stories/Facebook Stories:

Instagram Stories launches cross-posting to Facebook Stories (Techcrunch)

You'll soon be able to post Instagram Stories to Facebook Stories (Mashable.com)

Snapchat verified users:

Snapchat tests an 'Official Stories' section for verified accounts (Mashable)

Snapchat is testing a new ‘official’ section for verified users (Alternative Press)

Snapchat context cards for more info on certain locations:

Snapchat's Context Cards Update Adds More Substance To Snaps (Forbes)

Snapchat now lets you hail an Uber and book a restaurant in its app (CNBC)

Snapchat Launches Location-Based ‘Context Cards’ With Uber, Goop, TripAdvisor and Others (Variety)

Social - C'mon, get Snappy!

Today's episode of Social with Christine Gritmon featured special guest (and fellow Nyack digital marketer) Michael Berean of Grace Innovation!
We discussed all the latest Snapchat news: sponsored world lenses and new geofilters that target local businesses, perpetual Snaps and new editing tools, and of course how one can get in on the Snapchat advertising game. Check it out!

Episode 3 of Social – guest Maria Colaco

Thanks so much to social media creative & content creator Maria Colaco of The New York Mom (among other pursuits) for a great conversation on Instagram Stories, influencer marketing, streaming TV and more!