FAQ: Do I have to be on social media?

Short answer: yes.

I will admit that my feelings on social media are a little biased, being a social media strategist and all… but there’s a reason I entered this line of work, and that is because I truly believe it to be an essential tool for all businesses, large and ESPECIALLY small.

My comic alter ego agrees with me, too:

Christine Gritmon Inc. 3/20/19 Christine Gritmon Inc. 3/20/19

FAQ: How often should I post?

Don’t listen to the statistics - post frequency is NOT one-size-fits-all.

You will see statistics indicating how frequently you should be posting on each social media platform.

And I am here to tell you that those statistics are bunk.

My comic alter ego puts it more concisely:

Christine Gritmon Inc. 3/13/19 Christine Gritmon Inc. 3/13/19

FAQ: Which platforms should I be on?

You don’t need to be on ALL THE THINGS.

This is, without a doubt, the question I hear most frequently.

The pressure of being on ALL the platforms (Facebook, Instagram, Twitter, Snapchat, WhatsApp, LinkedIn, and whatever else the kids are using these days) is part of what makes social media seem so daunting for many busy small business owners - not to mention casual everyday users!

But don’t worry - you don’t need to be everywhere.

…or, if you’re more of a reader:

Christine Gritmon Inc. 3/6/19 Christine Gritmon Inc. 3/6/19

FAQ: Hiring out social

Should you hire somebody else to manage your social media platforms?

Should you hire someone else to manage your social media accounts & content?

The answer: it depends…

Many thanks to Greg Gritmon (aka Mr. Christine Gritmon) for lending his talents to this easy-peasy comic strip explanation!

Christine Gritmon Inc. 2/5/19 Christine Gritmon Inc. 2/5/19

FAQ: Followers

One top question social media strategists ALWAYS receive:

How can I get more followers?

Those adorable “lifestyle influencers,” big-name experts, toy-opening kids (seriously, what is that about?), and even shady internet marketers make it seem so easy:

Getting TONS of followers.

Understandably, someone sufficiently committed to business growth as to hire a social media strategist wants to know how they can accomplish those dazzling numbers themselves. Here’s my two cents on why they might be chasing the wrong thing - and the way to get the right thing.

(Hint: it does not involve purchasing followers!)

And in case you prefer to have knowledge dropped on you in a more visual format:

FAQ by anonymous

(It’s by me. I’m “anonymous” in this case. StripGenerator’s registration is broken.)