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#MidweekMinute: App Tweaks
Facebook’s playing with swipeable hybrid interfaces & Messenger reabsorption; Insta cracks down on buttcracks; “twttr” (yes) also plays with swipes, and goes darker; I give LinkedIn’s newest feature an “angry face” emoji.
Now that we’ve all recovered from the FB/Insta/WhatsApp outage (honestly, I didn’t even notice it - I must have been busy on Twitter that day - or even IRL (gasp!)…
Facebook is experimenting with a few changes to the user experience. First up, they’re considering merging the newsfeed and Story feed into a single side-swipe interface (in a continued effort to get you to actually use stories on Facebook). They’re also testing bringing Messenger back into its main Facebook app, instead of forcing you to open the separate Messenger app to read messages on mobile. (That’s not the only change for Messenger - they’re also discontinuing Messenger Scan Codes.)
Instagram, meanwhile, is tinkering with their algorithm to demote content deemed “inappropriate” - sparking debate over what exactly that means. (Fewer belfies?)
Twitter is playing with a whole bunch of app changes in its new twttr experimental app (available by application only); they’re playing with swipe gestures (swipe to like!), improved conversation-thread tools (identifying authors, nesting original tweet context into replies), and creating a “true black” dark mode to save battery on mobile devices.
LinkedIn continues their march away from professionalism and into “social media” by adding reactions (and more photo stickers).
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#MidweekMinute: Don't freak out about Facebook
Facebook's infamous algorithm reprioritizes people over brands; simplifying Messenger; Facebook "Today In" app; Snapchat's unpopular redesign.
As you've surely heard by now, Facebook founder Mark Zuckerberg has announced a major change to Facebook's infamous algorithm, prioritizing people rather than brands. Facebook's also simplifying the over-cluttered Messenger, and testing a special "Today In" section for local news and events. Snapchat's new redesign (which has been out for a few months) is getting a big thumbs down from users.
Facebook Newsfeed Changes
Facebook Is Deprioritizing Our Stories. Good.(Motherboard)
Facebook promises more community, fewer brand posts in significant shift (MarketingDive)
Facebook edits feeds to bring less news, more sharing (The Seattle Times)
Facebook Messenger
Bloated Facebook Messenger promises to simplify in 2018 (TechCrunch)
Facebook Messenger chief admits the app has gotten too cluttered (The Verge)
Facebook Messenger head says the app is 'too cluttered,' and that a new design is coming (CNBC)
Facebook "Today In"
Facebook is testing a dedicated section for local news (Engadget)
Facebook is testing a new section of the app specifically for local news and events (Recode)
Facebook Is Testing a Separate Destination for Local News in Its Mobile Apps (AdWeek)
Snapchat Redesign
Snapchat’s big redesign bashed in 83% of user reviews (TechCrunch)
Snapchat redesign is hugely unpopular as 83% of reviews are negatives (Social Barrel)
Snapchat redesign meets with unimpressed reviews from early users (Influencer Update)
#MidweekMinute: Fighting Snapchat & killing Storify
Facebook adds new features, kills an old one, and resurrects yet another oldie-but-goodie; Instagram introduces a new app and a new function; Tinder gets personal; Tweetstorms & Twitter videos get a boost.
Facebook adds video music library, AR for Messenger, and tries to resurrect the Poke, while quietly removing the ticker feed (who knew that was still even a thing?); Instagram takes messaging out of the app with Direct, and also now lets you follow hashtags; Tinder will be showing your matches your Insta & Spotify activity (if you let it); Twitter Threads kills Storify, while the platform will also now let you view counts on public videos.
Facebook Sound Collection
Facebook Sound Collection lets you add no-name music to videos(TechCrunch)
Facebook adds a sound and music library you can use for video (Engadget)
Facebook offers free music and sound effects for video makers (The Next Web)
Facebook AR in Messenger
Sorry, Snapchat: Facebook just unleashed its own 'dancing hot dog' studio (Mashable)
Facebook Messenger adds Snapchat-style AR objects (Engadget)
Facebook Removes Ticker
Facebook Removes Ticker News Feed For Monitoring Friends’ Activity (Search Engine Journal)
Facebook's Ticker that showed your friends' activities has been removed (Tech Spot)
Facebook's 'ticker,' aka creeper feed, is no more (Engadget)
Facebook Resurrecting the Poke
Facebook is trying to make the Poke happen again (TechCrunch)
Is Facebook bringing the poke back? One-click greetings are in testing (Digital Trends)
Instagram Direct
Instagram is testing Direct, a standalone messaging app that replaces the current inbox (The Verge)
Instagram Tests Standalone Direct Message App (Geek.com)
Instagram letting you follow hashtags
Radical New Instagram Hashtag Update Is a Real Game Changer (Forbes)
Instagram becomes an interest network with hashtag following (TechCrunch)
Tinder showing your online activity to matches
Twitter Threads kills Storify
Twitter will now let you publish an entire tweetstorm all at once (Recode)
Twitter adds thread tools to help you craft epic tweetstorms (Engadget)
Twitter Makes It Easier to Compose and Read Threads (Variety)
Twitter Just Made the Tweetstorm a Real Thing (Slate)
Twitter Will Show View Counts on Public Videos
Twitter Starts Showing How Many Views Videos Get On Its Platform (AdAge)
Twitter Will Finally Display View Counts On Video Tweets(Tubefilter)
#MidweekMinute: New YouTube & LinkedIn developments; new follows on FB & Insta
New YouTube & LinkedIn developments; new follows on FB & Insta
YouTube introduces video sharing & messaging for app, and new ad formats for TV. LinkedIn continues to aggressively develop its capacity as a business tool, providing services beyond interpersonal connections. Facebook hasn't let you go live via Camera for some reason, but it will now... oh, and Donald Trump is also releasing his "Real News" show on that platform, too (I've got your FB news right here...). Finally, Apple is finally using Instagram to showcase photos taken on iPhones (which sounds an awful lot like my account, but I digress).
YouTube:
YouTube roll out in-app video sharing and messaging to users worldwide (TechCrunch)
YouTube's Fastest-Growing Audience Is In the Living Room and Advertisers Want in (Advertising Age)
LinkedIn:
Facebook:
Facebook tests ‘going live’ from Facebook Camera, Live Stories like Instagram (TechCrunch)
Facebook begins testing ‘going live’ from its camera (Your Story)
Trump fights fake news with 'Real News' on Facebook (CNet)
Trump's 'real news' Facebook videos alarm media (Washington Examiner)
Instagram:
Apple Just Launched its First Instagram Account (Time)
Apple finally joins Instagram with account highlighting photos taking with iPhone (Independent)
Apple launches official Instagram account to show off iPhone photographers' work (The Verge)
#MidweekMinute 7/19/17: Alexa, let's chat
Three major players are dipping their toes into new formats.
In this week's social media headlines, three major players are dipping their toes into new formats:
Amazon is entering the messaging arena with development of a new app called Anytime.
Facebook takes the popularity of its new GIF feature to the natural next step: enabling users to create their own looping videos.
And LinkedIn is releasing auto-play video posts (FINALLY!).