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#MidweekMinute: Major Facebook & Snapchat developments
Facebook and Snapchat are on a streak of new feature rollouts & tests.
Facebook is testing and introducing tools for Messenger, Donations, and even facial recognition technology; Snapchat has, of course, redesigned itself, but has also introduced object recognition and new AR ad formats.
Facebook Broadcast
Facebook prototypes Messenger Broadcast for businesses (TechCrunch)
Facebook Donations
Facebook drops fee on donations, will match $50M/year, adds Mentor feature (TechCrunch)
Facebook is dropping its fundraising fees for nonprofits, but not for personal causes (Quartz)
Facebook Selfie Logins
Facebook may ask you to prove you’re not a bot with a selfie (Digital Trends)
Facebook uses selfies as login authentication for suspicious activity (The Verge)
Facebook’s new security measure asks users to upload a photo of their face (BGR)
Facebook Testing Streaks Feature
Facebook is testing a Snapchat ‘streaks’ clone for Messenger (The Daily Dot)
Facebook's latest feature test looks like Snapchat's streaks (Engadget)
Facebook maintains streak of copying Snapchat with new Messenger test (Business Insider)
Snapchat Redesign
Snapchat Remakes Itself, Splitting the Social From the Media (The New York Times)
What Snapchat’s major redesign and algorithmic feed means for marketers (Marketing Land)
Snapchat Redesigns Mobile App to Split Friends From Media (Bloomberg)
Snapchat Photo Recognition Filters
Snapchat now recognizes food, pets, and more when suggesting filters (The Verge)
Snapchat’s newest filters can recognize what’s in your photos (TechCrunch)
Snapchat's latest filters recognize pets and food (Engadget)
Snapchat applies for patent to serve ads by recognizing objects in your snaps (The Verge)
Snapchat's New Advertising Tools
Asos, HBO and BMW pilot Snapchat's new ad formats (Marketing Drive)
Snapchat Brings New Advertising Tools to Aid Revenue Growth (Nasdaq)
Snapchat seeks salvation in long-form and “hands-on” AR ads (TechCrunch)
Getting More Bang for your Buck with Facebook Ads
Video of my presentation at the Nonprofit Learning Lab's Philadelphia Institute, "Getting More Bang for your Buck with Facebook Advertising."
I presented at the Nonprofit Learning Lab's Philadelphia Institute this past week, where I also attended some fantastic sessions (I'll do some blog posts of my live-tweets from those next week, and will update this post with the links!). I really got a lot out of the experience and look forward to attending future NLL events!
Below is the video (simulcast on Facebook Live) of my presentation, "Getting More Bang for your Buck with Facebook Advertising."