S5 EP6: Community Christina

When people in the know hear the word “community,” they think of Christina Garnett.

But Christina didn't always start out specifically working in community; her turning point in her personal branding journey was a specific tweet in December 2020:

If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter.

Say hi, tell us about yourself, and what you like to tweet about.

Make friends.

— Christina Garnett (@ThatChristinaG) December 3, 2020

https://x.com/ThatChristinaG/status/1334486296018948102

You'll hear us talk about that tweet a lot in this week’s episode, and how it wound up changing her life and impacting her professional career in great ways. We also discuss what she was doing leading up to the fateful tweet, what she did with it, and how she has weighed her options since–including starting her own business as a fractional CCO (Chief Community Officer/Chief Care Officer) and advisor, helping companies foster better communication with their communities in all sorts of ways. 

Christina, as you will hear, has a genuine interest in humans. She has a genuine interest in people, in connections, in listening and truly hearing what people have to say. And that has been the key to her success.

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Listen and learn:

• Community as a response to COVID-era isolation

• The Tweet

• Why it hit

• Not overthinking it

• Continuing to keep it real

• Haters gonna hate

• Pre-Tweet career

• Pandemic 

• Medium article

• Burnout, vulnerability, reaching out and getting known

• Why people wanted her

• Being a connector

• Data driven strategy

• The voice of the community

• Parasocial relationships with brands, and how personal brands come into play with solidifying that relationship

• Deciding not to become an influencer

• Creating her own job title

• What drives Christina

• Why companies need community

• What Christina specifically brings to the table

• The personal and the professional

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Find Christina:
Twitter
LinkedIn

Pre-order “Transforming Customer-Brand Relationships: Use Emotional Connection To Build Loyalty”

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

S4 Ep01: Let's Talk About Becoming The Brand with Jack Appleby

Welcome to the Season 4 premiere of Let’s Talk About Brand! 

I’ve been talking to today’s guest for a couple of years now about coming on the program–and I have to say, it's a much more interesting story now than it would have been when we first started talking about having him on. He has done so much more with his personal brand! We can’t wait to share with you the lessons he’s learned along the way.

If you are part of #MarketingTwitter, you definitely know his name. And I, for one, happen to love how he shows up with a point of view that he can back up with experience.

I am excited to welcome Jack Appleby!

Tune in as we talk about:

[00:00] Introductions
[01:43] Welcome Jack Appleby!
[04:41] When working to build a personal brand, an important thing to remember is that you want to freely share your insights to build a community that will help you establish a strong personal brand.
[06:21]  How did Jack develop from a horribly socially anxious kid to leading a community of followers who feel connected to him?
[08:48] What was the moment when Jack realized what he was building could create bigger opportunities for himself (and the companies he worked for)?
[15:02] Jack never started out to be a content creator, when was he ready to take the leap and become one?
[17:22] How did Jack have the confidence to take over Future Social from Morning Brew?
[23:23] The internet can be a terrible place, so how does Jack prevent it from holding him back? What advice does he have for younger marketers who are starting to build their brands on social media?
[25:59] Jack Appleby: Basketball star?? What lessons has Jack brought with him to build a completely different kind of audience?
[34:13] What three things does Jack recommend you do to grow your LinkedIn community?

Connect with Jack Appleby:

Twitter:  Jack Appleby
Newsletter: Future Social