Let's Talk About Brand Christine Gritmon Inc. Let's Talk About Brand Christine Gritmon Inc.

S5 E19: “Value Whisperer” Melitta Campbell

Melitta Campbell on Christine Gritmon's Let's Talk About Brand personal branding podcast

As you may have noticed, I've been a bit focused on my Higher⚡️Voltage event lately. This week I am on our guest's podcast, The Art of Value Whispering, and she is on mine! 

Today's guest is Melitta Campbell, aka the Value Whisperer, and she is going to be at Higher⚡️Voltage on 22nd January at Battersea Power Station in London giving attendees signed copies of her newest book, “Value Whispering: The Smarter Way to Market Your Small Business (That Just Happens To Be Brilliant for Introverts)”.

We had a fantastic discussion today about how Melitta became the  “Value Whisperer,” what value whispering even is, and how identifying as an introvert has played a huge part in her brand and business. 

We also talk about Melitta's corporate background, the first incarnation of her own business, and how she realized she needed to shift direction. She now works with people who are doing their own thing in business for themselves (aka the Higher⚡️Voltage audience!), so we trace how she got there, the skills that she uses to help that audience, and my absolute favorite part, the personal gifts that she brings to that work that enables her to create such transformative results.

(And if you’d like your own free, autographed copy of “Value Whispering,” head over to my Higher⚡️Voltage event for solopreneurs at Battersea Power Station in London on 22 January, 2026!)


In this episode:

  • Our conversation on her podcast, and what Value Whispering even is

  • Her first book, “A Shy Girl's Guide to Networking”

  • A career in marketing communications

  • Leadership communication coaching & setting up a women's network 

  • The childcare conundrum

  • Communication consultancy…and burnout (with a baby!)

  • Coaching, and a sign from the universe (in the form of fellow female business owners)

  • Finding her alignment 10 years ago 

  • The difference between handing someone a strategy and coaching them

  • The importance of true inner value

  • Energy management, self trust, and connecting the dots to find your value sweet spot

  • How her personal brand and strong network kept her visible

  • Shifting what she was known for (big to small)

  • Alignment, boundaries, and staying open to evolution

  • Introversion and confidence

  • The importance of communication

  • Marketing, and what’s usually beneath the issues therein

  • “Confidence isn't knowing you can do something. It's trusting your ability to figure things out if it doesn't work out.”

  • Melitta’s superpower: X-Ray Hearing!

  • Melitta’s preferred way to get her brand out there

  • The new book,“Value Whispering: The Smarter Way to Market Your Small Business (that just happens to be brilliant for introverts)”

Find Melitta:


❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand


Join us at Higher⚡️Voltage in London on 22 January 2026!

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Let's Talk About Brand Christine Gritmon Inc. Let's Talk About Brand Christine Gritmon Inc.

S5 E17: Getting VISIBLE with Sapna Pieroux

We’re continuing the Higher⚡️Voltage speaker party with today’s guest, my good friend Sapna Pieroux! 

Sapna Pieroux is a brand consultant at InnerVisions ID, the bestselling author of “Let's Get Visible!”, and creator of the VISION branding method. She guides us through all of that today, as well as how she built her own personal brand, what she was doing before, and what's coming next on Sapna’s own brand journey (hint, it's going to become much, much easier for you to work with her!).

Sapna will be speaking at my Higher⚡️Voltage event for solopreneurs at Battersea Power Station in London on January 22, 2026! She’ll talk about building your business brand alongside your personal brand–which is something you can also hear more about on today’s episode.

Come see Sapna speak at Higher Voltage!

In this episode:

  • The differences between a personal brand and business brand when someone is their business

  • Should I lead with my personal brand or should I lead with my business brand?

  • What Sapna was doing before and how it led to her current business, InnerVisions ID

  • Motherhood, depression, and retraining to be an interior designer

  • “I did his branding and…he came back with seven business cards” 

  • Publishing “Let's Get Visible!” in 2020

  • The campaign and award that got Sapna’s book noticed

  • Sapna’s VISION methodology

  • BrandVisions.AI

  • How to approach creating a business brand vs. a personal brand 

  • What Sapna will teach you at Higher Voltage 

  • What Sapna ultimately delivers to clients on a deeper level

  • What lights Sapna up in her work

  • What Sapna won’t include in her personal brand

  • What Sapna would do if she were guaranteed to succeed

  • How Christine and Sapna initially bonded

Find Sapna:

LinkedIn 

Join the BrandVisions.AI beta

Come party with The NotWorkers 

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand


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