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S5 EP12: The Persistent Amanda Webb
Amanda Webb isn’t a pushy person—unless she absolutely needs to be, in which case she’ll keep showing up until she gets what she wants! We go through Amanda’s backstory, from film crew, to hamper-maker, to her current career as a data and analytics consultant, to parse out the strategic moves that helped Amanda to get known.
I’ve known Amanda Webb of Spider Working for years. While she started as a digital marketing generalist, Amanda has really built her name for data and analytics in recent years, especially Google Analytics (for which she is a certified trainer with Enterprise Nation)
But, like many of us, Amanda didn’t start out in marketing, and she shares how her time in the film industry and a small business owner helped her build the tenacity and skills that eventually helped her launch her own successful consulting and speaking business, becoming globally known as an expert on how to make sense of analytics and succeed with data-driven marketing strategies.
Of course, we also discuss what lights Amanda up, what she truly delivers beyond just marketing insights, and what cats have to do with any of it (spoiler alert: not much, and she likes it that way!).
In this episode:
“That's me: I am going to be the next Mike Lee!”
Hustling to get those union tickets signed (including in the pubs)
The importance of persistence
“Let's face it…I'm never going to be the female Mike Lee.”
“I know! I'll start a business!”
Death of a Saleswoman
“You’re not coming up on Google…”
Facebook, LinkedIn, blogging
An opportunity in recession
“I was everywhere”
Getting more widely known via video
Irish Blog Awards
Agorapulse, Social Media Marketing World, Meta and Google (via Enterprise Nation)
Helping people feel clever
Cats, knitting, film, and boundaries
Find Amanda:
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to theLet's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
S5 EP11: Flying Anyway with "The Queen Bee" Dani Wallace
Dani Wallace defines herself by the feelings of empowerment, joy, and safety she brings to her community—not by her rough upbringing in Preston’s council estates, or her bouts with domestic violence and homelessness. Like the humble bee, she “flies anyway,” and helps countless others to do the same through her event, The Big Festoon, and her work as a speaking coach.
Today's guest is The Queen Bee herself, Ms. Dani Wallace!
Dani is a speaking coach who runs the I Am The Queen Bee community and The Big Festoon event.
She delivers confidence. She delivers encouragement. She delivers badassery. But what she truly delivers, at the root of all she does, is to deliver the message that success can feel safe.
Her event, The Big Festoon, certainly does that. Her community does that. She's even got a documentary film, “The Festoon Effect,” about what she does and the message she's spreading.
Dani definitely comes across as someone who is fully confident in the value of her own message and in her own authority to do what she's doing out here–but, as you'll hear, she's just like the rest of us deep down. She experiences self-doubt and energetic crashes. But she also recognizes the importance of the message she’s here on this earth to deliver, and the empowerment the sense of community she creates brings to others.
In this episode:
The council estates of Preston
Traveling the world as a performer
Call center training
Domestic abuse and homelessness with two children under the age of two
“Life is either going to continue happening to me or I'm going to happen to life.“
Gigging singer to early live-streamer (and mascara seller!)
“Show up, wise up, rise up”
Safety in success
Sharing her learnings
An “overnight success” 10 years in the making
Overcoming daily self-doubt
Creating what she needed most via The Big Festoon
“I’m really famous…”
Fly Anyway Foundation
Collaborations
Releasing her own film
Smashing the patriarchy
Telling your story while bringing actual value to the world
Creating that “joy space” that helps cement actual learning
Owning her origin story without leaning on it
The one thing about Dani’s energy you’d never guess!
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to theLet's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
S5 E9: Keeping It Real with Teresa Heath-Wareing
Online business building coach Teresa Heath-Wareing brings her joyful authenticity to the pod as she discusses her growth from teaching mums at a play barn to taking some of the world’s largest stages, what she’s learned along the way, how she draws her (generous!) boundaries, and what truly inspires her.
The word “empowerment” comes up a lot in this interview with online business-building coach Teresa Heath-Wareing! Teresa is all about empowering people, including herself, to live the lives they want to lead via building their online businesses.
I've known Teresa for a long time, and her messaging has been remarkably consistent over the years. We discuss how she built her business up to the level of reputation and success she enjoys now, how she chooses where to place her energy, and her constant commitment to bringing excellence to everyone she encounters. We also discuss her decision to release a more personal podcast earlier this year and how she decides what she does and doesn’t share as part of both her personal and business lives.
In this episode:
Teresa’s first personal brand as an employee
“I basically started from fear and having my back up against the wall and knowing I need to make money…”
“They sort of borderline stalked you!”
What made people buy in to Teresa in the early days
Learning from the experts
Getting clients from speaking…then not getting clients from speaking
Saying yes to opportunities
“...doing the small stuff and working your way up to it”
Hustling: gift bags, selfies, and flying 5,000 miles for coffee
Choosing what opportunities to say yes or no to
Why marketing?
Delivering empowerment
Her sobriety journey and “Losing Parts Of Myself” podcast
What she will and won’t share
Find Teresa:
Instagram
LinkedIn
teresaheathwareing.com
Your Dream Business podcast
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
As mentioned in the podcast, check out Teresa’s appearance on “Social” back in 2019:
S5 E8: Ophira Edut's Star is Bright!
From hand-hewn street fashion as a teen in Detroit, to the glossy NYC magazine industry, to her present career as half of the AstroTwins astrology duo, Ophira Edut's personal brand has lived through many different incarnations (most of them in tandem with her identical twin sister, Tali). We go through Ophira's many professional adventures and identify some key threads that have always guided her, as well as attracted the notice of others.
You know I love having a chance to speak with non-marketers!
(Then again, is there truly such a thing in the world of personal branding?)
Ophira Edut has held many titles: teenage streetwear creator, artist, writer, graphic designer, web developer, magazine editor, feminist anthologist, author, and globally-acclaimed astrologer, just to name a few. We discuss her organic journey between all of these worlds, her motivations, key moments of recognition, and of course the companionship of her identical twin sister, Tali, with whom Ophira shared almost all of these adventures.
The biggest message of Ophira's story is: do what you do, put your creativity out there into the world–and if opportunities arise from it, say YES to them!
Hear about:
Growing up an identical twin in a Middle Eastern family in the Midwest
Winning allllllllll the contests
Denim Rebellion and Double Vision
(and Urban Outfitters and Raven-Symoné)
Getting “Sassy” in NYC
Hues Magazine
Back to NY & getting online
Astrology as personal insight…
…and personal brand…
…and science.
Gloria Steinem!
Ms. Magazine
“Adios, Barbie”
Teen Vogue and the birth of the AstroTwins brand
“Astro Style”
Astrology as a conduit for connection
AstroStyle.com
Syndication
Elle Magazine
Why Beyonce and Jay Z are still together (it was in the stars!)
Bringing individual skills to a joint brand
Tapping into commonalities
Providing hope and guidance
Find Ophira:
Astrostyle.com
“The Astrology Advantage”
Instagram
TikTok
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
S5 E7: The fabulous Fab Giovanetti!
The vibrant Fab Giovanetti leads us through her beginnings “hiding behind” a health and wellness community, to taking center stage as a marketing podcaster, expanding beyond herself to create Alt Marketing School, and heading up brands as a fractional CMO—all while retaining her trademark sense of fun!
Fab Giovanetti bounds onto any stage she’s invited to “excited and excitable as a Labrador every single day”⏤and it’s highly contagious!
On this episode we discuss how Fab transitioned from hiding behind a community she’d built for health and wellness professionals (and being one herself!), to stepping into more of a general marketing and small business leadership spotlight: first as a podcast host, then as the founder of the Alt Marketing School online learning academy. Now she’s taking it a step further as a fractional CMO.
Fab’s had several touch points over the years where she’s had to rebalance the boundaries and overlaps of her different positions: as a marketer, as a community leader, as an educator, and as her own vibrant self. Through it all, she’s forged a career all about helping people via stronger systems, more effective marketing, and, above all, a sense of fun!
Listen for:
“Big Labrador energy”
Fab’s start as a business and marketing coach for health and wellness entrepreneurs at Health Bloggers Community (later Creative Impact)
Becoming known via community events
“I was kind of hiding behind the company because it was more about community, about others…”
Alt Marketing School Podcast
“I'm going to say the P word: ‘pandemic’”
Sharing her journey as a founder and learning in public
Becoming the go-to for marketing business support
“Helping making marketing better for marketers”
Working out the Fab, the person, and the personal brand, and the expert would play within Creative Impact? And how did you work out the differences and or similarities of how Fab, the person, would factor into Alt Marketing School?
“I'm clear about my mission I'm clear about what I want to do and I'm clear about what I enjoy doing within that as well”
“The energy that I bring in is so essential to the school…I embody it by being an absolute doofhead.”
Why systems are so essential
Showing up
The boundaries and overlaps between Fab and Alt Marketing School
Becoming a fractional Chief Marketing Officer, and adding that to the mix
The drive to help others
What Fab truly delivers to people via Alt Marketing School
How long ago were the 80s?
Her husband’s fans
Find Fab:
LinkedIn
Instagram
fabgiovanetti.com
altmarketingschool.com
Fab’s Books!
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Fab’s 2022 appearance on “Let’s Talk About Brand”:
My appearance on Fab’s “Alt Marketing School” podcast: