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Let's Talk About Brand Christine Gritmon Inc. Let's Talk About Brand Christine Gritmon Inc.

S5 EP12: The Persistent Amanda Webb

Amanda Webb isn’t a pushy person—unless she absolutely needs to be, in which case she’ll keep showing up until she gets what she wants! We go through Amanda’s backstory, from film crew, to hamper-maker, to her current career as a data and analytics consultant, to parse out the strategic moves that helped Amanda to get known.

Christine Gritmon's Let's Talk About Brand personal branding podcast with guest Amanda Webb of Spiderworking

I’ve known Amanda Webb of Spider Working for years. While she started as a digital marketing generalist, Amanda has really built her name for data and analytics in recent years, especially Google Analytics (for which she is a certified trainer with Enterprise Nation)

But, like many of us, Amanda didn’t start out in marketing, and she shares how her time in the film industry and a small business owner helped her build the tenacity and skills that eventually helped her launch her own successful consulting and speaking business, becoming globally known as an expert on how to make sense of analytics and succeed with data-driven marketing strategies.

Of course, we also discuss what lights Amanda up, what she truly delivers beyond just marketing insights, and what cats have to do with any of it (spoiler alert: not much, and she likes it that way!).

In this episode:

  • “That's me: I am going to be the next Mike Lee!”

  • Hustling to get those union tickets signed (including in the pubs)

  • The importance of persistence

  • “Let's face it…I'm never going to be the female Mike Lee.”

  • “I know! I'll start a business!”

  • Death of a Saleswoman

  • “You’re not coming up on Google…”

  • Facebook, LinkedIn, blogging

  • An opportunity in recession

  • “I was everywhere”

  • Getting more widely known via video

  • Irish Blog Awards

  • Agorapulse, Social Media Marketing World, Meta and Google (via Enterprise Nation)

  • Helping people feel clever

  • Cats, knitting, film, and boundaries

Find Amanda:

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Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

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