S5 E16: The “coach-shaped” Janine Coombes!
I took a little bit of an unplanned hiatus from Let's Talk About Brand, but now I'm getting back into it!
Today’s guest, Janine Coombes, is one of the incredible speakers at my Higher⚡️Voltage event for solopreneurs, happening at Battersea Power Station in London on January 22, 2026 (Dani, Sophie, and Teresa are all speaking too, and I’ll be having Sapna and Hannah on in coming weeks!).
(Janine’s been on before, but the show was a slightly different format then, so it felt like time for a new episode!)
Janine also happens to be someone I actually work with—she’s helped me detangle a lot about my offerings and how I present them! I am one of the "coach shaped people" she helps, and in this interview we get into what that means, how she helps, and how her first book, "The Easy Yes," came about.
We also talk about Janine’s personal talents, what lights her up about doing the work that she does, how she came to do the work that she does, and also how she became known for it. Because it's great if you're brilliant, but if nobody knows who you are or what you do, that's not gonna do you a whole lot of good.
In this episode:
What are "coach shaped people"?
Why does Janine enjoy working with “coach shaped people” most?
The turning point that led Janine to working for herself
“What I missed for an embarrassingly long time was actually having something solid that people could actually buy!”
Gaining visibility…but without offers
“Perhaps wear a set of pearls…”
“The Easy Yes” offer matrix
“At the ready point, what does it look like?...create content that calls to that and then you can work back”
What's next for Janine
What Janine hopes to leave the Higher Voltage audience with in January
What Janine truly delivers
What gives Janine a real sense of satisfaction in her work
“The C word” (it’s not cancer…or c**t)
What she’d do if she were guaranteed to succeed at it (I love this one! -C)
Find Janine:
❤️
Come see Janine speak at Higher Voltage!
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Check out Janine’s 2023 episode:
S5 E15: The ATOMIC-ally awesome partnership of Andrew and Pete!
Andrew and Pete became best friends 15 years ago at uni, and have never held a job beyond running their own business together. How did they quickly build to the point where, in under a decade, they’d spoken on huge international stages, amassed a community of thousands, and created one of the largest conferences in the UK?
Well, you'll hear it from them, but a huge part of it is sheer gumption. They talk about how they made big asks, swung for the fences, and leveraged other people's kindness in the best possible ways. And of course, the way they received that kindness was by showing up with value first.
We’ll also hear about how they went from highly-paid speaking events and growing their global community to now hosting one of the UK's largest conferences for small businesses, ATOMICON.
(ATOMICON25 has now passed, but you can grab your early-bird ticket NOW for ATOMICON26! Use my affiliate link and I’ll buy you a drink in Newcastle…)
In this episode:
“...that very first moment where I walked into the kitchen and Andrew is putting away his Crunchy Nut Cornflakes in the cupboard…”
First business (motivational texts!)
Branding agency
“We'd throw chocolate across the room and we'd do little fun presentations and poems and wraps, and we'd do like, you know, some silly things to get attention.”
From local networking meetings to speaking at Social Media Marketing World in San Diego.
Big Domino Theory
“We stalked those 10 people religiously for about two or three weeks..”
Organizing their first big conference (online)
“We were just gutsy. We had nothing to lose when we were 24 of putting ourselves out there.”
Growing the Atomic community
Focusing on doing one thing really remarkably at a time
Launching Atomicon…with an expectation of 80 people
Being really deliberate about putting on the best event possible, and never getting complacent
Their current growth plan for the foreseeable future
What lights Andrew up
What lights Pete up
What people get out of Atomicon beyond what’s on the tin
Moving from a personal brand to a brand-brand
Find Andrew and Pete:
ATOMICON26 (affiliate link)
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to theLet's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Check out Andrew and Pete’s 2017 appearance on my livestream, Social!