Let's Talk About Brand Christine Gritmon Inc. Let's Talk About Brand Christine Gritmon Inc.

S5 EP6: Community Christina

Christina Garnett has been called “the mother of #MarketingTwitter”—but how did this CCO (Chief Community/Care Officer) discover her knack for bringing people together? As Christina says in this week’s episode, connection is a calling. And if you’re one of the thousands who’ve benefitted from Christina’s fateful December 2020 Tweet, you know it’s a call she has thankfully heeded.

When people in the know hear the word “community,” they think of Christina Garnett.

But Christina didn't always start out specifically working in community; her turning point in her personal branding journey was a specific tweet in December 2020:

https://x.com/ThatChristinaG/status/1334486296018948102

You'll hear us talk about that tweet a lot in this week’s episode, and how it wound up changing her life and impacting her professional career in great ways. We also discuss what she was doing leading up to the fateful tweet, what she did with it, and how she has weighed her options since–including starting her own business as a fractional CCO (Chief Community Officer/Chief Care Officer) and advisor, helping companies foster better communication with their communities in all sorts of ways. 

Christina, as you will hear, has a genuine interest in humans. She has a genuine interest in people, in connections, in listening and truly hearing what people have to say. And that has been the key to her success.

Listen and learn:

  • Community as a response to COVID-era isolation

  • The Tweet

  • Why it hit

  • Not overthinking it

  • Continuing to keep it real

  • Haters gonna hate

  • Pre-Tweet career

  • Pandemic 

  • Medium article

  • Burnout, vulnerability, reaching out and getting known

  • Why people wanted her

  • Being a connector

  • Data driven strategy

  • The voice of the community

  • Parasocial relationships with brands, and how personal brands come into play with solidifying that relationship

  • Deciding not to become an influencer

  • Creating her own job title

  • What drives Christina

  • Why companies need community

  • What Christina specifically brings to the table

  • The personal and the professional

Find Christina:
Twitter
LinkedIn

Pre-order “Transforming Customer-Brand Relationships: Use Emotional Connection To Build Loyalty”

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Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

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