It took me a while to figure out that it was because they'd been included in the official Twitter Moment of the talk!
The reach and engagement were totally worth the abuse of the trolls who hopped on to state how sexist they felt the quote was (and they've all gone away now anyway). ;)
So. What does Michelle Obama have to do with inbound marketing? Her talk actually did speak to a major theme of this year's conference: identity. Knowing yourself, being strong in your self, and letting that guide everything you do. I also really liked that, after 8 years of having to respond to all sorts of ridiculousness in a subdued manner, she was finally free to comment with - not pettiness - candor. She maintained her grace while also sneaking some serious side-eye towards the abuse her husband suffered and the current political situation (some of which got her into hot water in the media). I loved every moment and am grateful to have smart, strong voices like hers in our current discourse.
Oh, and Roxane Gay did ask the Beyonce question. Scroll down for Michelle's response...