Social: Lindsay Owen on branding boutiques

Lindsay Owen just has a knack for Instagram. She currently directs social strategy for both of the small Hudson Rivertown shops she works at - Maria Luisa in Nyack (@marialuisanyack), and The Editor in Piermont (@theeditorshops) - as well as maintaining her own Instagram account, Lulu in Lohud. One might think that two small, local boutiques in neighboring towns might have pretty similar social media presences, but Lindsay talks about how she's been clear to differentiate the two with her content strategy. We also discussed what makes a good Instagram post, including visual composition (don't be too perfect!) and strategic hashtagging.