18: Greater transparency for all

Facebook transparency in content standards & data use; "Premieres” streams pre-recorded video & pre-roll ads roll out to more videos; playable game preview ads, "loyalty prediction" advertising, and political ad identity verification; Instagram Story batch uploads; Snapchat selfie game, Viacom programming, and tabs; Pinterest dynamic cover images for businesses; Reddit advertising.

Facebook provides new levels of transparency in how they identify controversial content (as does YouTube), and provides greater transparency into their privacy settings (as does Twitter). In video news, Facebook introduces "Premieres," which streams pre-recorded video as live, and introduces pre-roll ads to a wider variety of videos from smaller creators than before. In advertising developments, Facebook is testing playable game preview ads, adding "loyalty prediction" settings for advertisers to attract fans who are more inclined to be brand-loyal, and people placing political ads on Facebook will need to register and prove their IRL identities. Instagram now allows batch uploads of up to 10 photos/videos to Stories. Snapchat adds a playable filtered selfie game, enters into additional exclusive programming deals with Viacom, and adds tabs to their redesign (but only for some users). Pinterest continues development of cool features to business profiles, introducing dynamic cover images and monthly page views. Reddit wades a little further into the advertising world, expanding its team and courting brand partnerships.

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