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FAQ: Getting active on LinkedIn
LinkedIn intimidates some people and bores others - but it’s become a pretty dynamic networking hub that you shouldn’t miss.
How often do you log into LinkedIn?
If you’re still using it as a static resume hub, only logging in to update new information or when you’re looking for work - you’re missing out on a TON of opportunity.
It is NOT the same as Facebook, however…
Or, as my comic counterpart would say: it’s like real-life networking; bring your best business self, and leave the cat pictures at home.
Social: Go update your LinkedIn!
LinkedIn used to be a static place to park your online resume. In recent years, however, LinkedIn has really upped its game, becoming an active and vibrant place to nuture community, establish thought leadership, and to find and be found. Established LinkedIn expert Karen Yankovich offers best practices for harnessing the power of this professional tool.
For years, LinkedIn was basically a static place to park your online resume and stay in tentative touch with former colleagues and others in your "network"; updates only really happened when you were applying for jobs or got a new one.
In recent years, however, LinkedIn has really upped its game, becoming an active and vibrant place to nuture community, establish thought leadership, and to find and be found. Social media strategist Karen Yankovich recognized the power of this revamped platform early on, and has emerged as an established LinkedIn expert. (Clients: if I've helped you strengthen your LinkedIn, it's because Karen taught me how!)
In this week's Social, Karen discusses, among other things:
- If you should bother having a Company Page (yes!) and why;
- What parts of your profile matter most;
- What you should and shouldn't do in order to be sure your profile stands out