18: Data squeeze

Facebook tightens ad targeting restrictions, adds HD video & 360 photos to Messenger, & improves Spaces VR; Instagram also restricts third-party app partnerships, brings GIFs back to stories, & makes story ads full-screen; Snapchat announces 16-person video chats; Pinterest splits discovery from following; LinkedIn debuts B2B video; YouTube short reach ads.

Facebook further diminishes ad targeting options based on user data, including severing ties with third-party app data and getting tougher on email marketing permissions (used for custom audience targeting), and makes it easier to remove yourself from apps & games you've previously approved. Facebook also adds HD video & 360 photos to Messenger, and improves the VR in its Spaces feature. Instagram also restricts third-party app partnerships, and brings GIFs back to stories (which now have auto full screen ads). Snapchat has beat Instagram to the video-chat-party punch, announcing video chats for up to 16 people. Pinterest splits its feed in two: one for exploration and discovery, and one for people you're following. LinkedIn debuts video on company pages & video ads. YouTube debuts short ads with a reach component.

Flipboard is acting wonky this week (Mercury Retrograde!), so the articles are out of order, but here's more info on all stories above & then some:

View my Flipboard Magazine.

Christine Gritmon Inc. 9/15/17 Christine Gritmon Inc. 9/15/17

Social: getting creepy with Audience Targeting

Audience targeting ninja Will Tygart of Tygart Media tells us how and why.

Is it a coincidence that "Tygart" sounds like "target"? I'd rather call it fate.

I first discovered Will Tygart of Tygart Media when I fell into one of his successful ad targeting audiences on Facebook; he had targeted attendees of a conference I was at. In the time since, I've admired his constant explorations of audience targeting and Facebook advertising, and am grateful that he took some time today to tell us how it's done.