S3 E14: Brand Positioning with Todd Irwin

Let's Talk About Brand
Written By Christine Gritmon Inc.

If you don't have a brand positioning, you won't have a brand for long. But what is brand positioning, and what are some of its most important elements?

Todd Irwin of Fazer (not "Frasier," as I erroneously pronounced it at first!) helps brands strategize their brand positioning all the time—as well as how to leverage a tactic he terms "de-positioning." We dive into what all of that means, why it's important, and how to work on it for your own brand.

Christine Gritmon Inc.

Christine Gritmon empowers professionals to leverage their digital platforms in a bigger, bolder way. You CAN do it–she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly podcast, Let’s Talk About Brand.

http://www.gritmon.com
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S3 E15: Brand Story with Park Howell
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S3 E13: Branding With Trust with Chris Brogan