If you're someone who's been considering writing a book as part of your overall personal brand strategy, then this week’s episode might have the answers you need to get started writing that book! Today I’m talking to Mindy Gibbins-Klein, a. k. a. the book midwife, who has helped hundreds of people get their books out of their heads and onto the page, and ideally, into the hands of people who can benefit from those books and from those ideas.
Read moreS4 Ep02: Let's Talk About Branding and AI with Chris Carr
Today I am talking with Chris Carr about the impact of Artificial Intelligence on Branding. We talk about how you can use AI as a partner and as a tool that does not replace the human side. We're also going to get into some big issues with the fast growth of AI regarding what content can be used to train the AI, how thought leaders can approach it, and how it changes the rules of the game when it comes to SEO.
Read moreS4 Ep01: Let's Talk About Becoming The Brand with Jack Appleby
Welcome to the season 4 premiere of Let’s Talk About Brand! I am excited to welcome Jack Appleby! If you are part of Marketing Twitter, you definitely know his name. And there are a lot of people, who are not the biggest fans of his, but you know what? Here's what matters, they know who he is and they know what he does. And today we get to learn from him!
Read moreS3 Ep42: Let's Talk About Brand Season Finale with Pat Flynn
It’s the season 3 finale of Let’s Talk About Brand, we have a very special guest, Pat Flynn from Smart Passive Income. Pat shares his journey of unintentionally building his personal brand after being laid off from his architecture job. We delved into Pat's personal story and extracted valuable lessons on building a brand, business, and community.
Read moreS3 Ep41: Let's Talk About Branding with from Within with Kimmy Scotti
Ultimately you are building a brand to resonate with people. Understanding those people and what they will connect with is a hugely important part of branding. And today's guest, Kimmy Scotti has experienced building brands from her own personal interests and as an investor in other people's brands.
Read moreS3 Ep40: Let's Talk About Branding with Consciousness with Jonathan Trimble
We've all heard about conscious brands and how they can mean so many different things. It can mean that the product itself is environmentally better for you. It can be about manufacturing processes. Or it can just be connected to a whole lifestyle. And what does it mean to be a founder of a conscious brand? Join me as I discuss this and more with Jonathan Trimble.
Read moreS3 Ep39: Let's Talk About Branding with Action with Tamsen Webster
It's one thing for you to tell people what your brand is, who you are, and what you're about, but it's another thing to show it. And showing it is really what people actually care about. Because let’s face it consumers have pretty sensitive bullshit detectors in this stage of capitalism. So it's more important than ever for brands to make sure that they are walking the talk and not just using it as a branding tool. Today we are having a fantastic conversation about how your brand's core beliefs drive the behaviors that in turn drive your brand.
Read moreS3 Ep38: Let's Talk About Branding with Influencers with Yash Chavan
If used properly, influencer marketing can be an incredible tool to help build your brand. Or if you want to be an influencer, it can be an incredible part of your personal brand. But whether you are the influencer creator or you're the consumer brand who is working with them, you have to be really careful to make sure that that influencer marketing partnership is going to build both brands in the right way.
Read moreS3 Ep37: Let's Talk About Brand Conversation with Brooke Sellas
This week's conversation about brand conversations was a really, really great conversation. Our guest, Brooke Sellas, literally wrote the book on brand conversations, and this is such an important part of both customer care and brand impression.
We talked about different ways that those conversations can take place, whether it is in public, on social media, on dark social, or one-on-one. We talk about the team that you should have in place and how you should prepare them to make sure that those conversations put the best foot possible forward for your brand, and we delved into emerging technologies such as Chat and AI when it comes to customer conversations.
You won’t want to miss this conversation about conversations.
Read moreS3 Ep36: Let's Talk About Branding and Culture with Dr. Marcus Collins
Do you know what Beyonce, Jesus Christ, and Patagonia have in common? They all have brands that have shaped the culture that surrounds them.
In today’s branding conversation, I am talking to Dr. Marcus Collins. We talk about what your brand needs to do if you want to fit into a certain cultural framework, and especially if you want to smash it and really forge your own path within the culture.
Read moreS3 Ep35: Let's Talk About Empowered Branding with Tigz Rice
Stepping into the spotlight of your own personal brand can be a very empowering activity, and it really does involve empowering yourself with a certain amount of fearlessness to show up as your true self, to bring your personality into it and to just really say here’s who I am, here’s what I stand for and what I am all about.
But how does that empowerment come across in your brand photography? Tune in to find out.
Read moreS3 Ep34: Let's Talk About Branding and Persuasion with Jason Harris
On this episode of Let’s Talk About Brand, we dive into the persuasiveness of your brand with Jason Harris. Not sure what that even means? Then you’re in the right place. We’re talking about what persuasion is, what it means, and what branding has to do with your ability to persuade.
S3 Ep33: Let's Talk About Branding Your Offer with Janine Coombes
On this episode of Let’s Talk About Brand, we dive into your business offers. Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are supporting your brand? And how do you make sure that your brand is supporting them? How do you put together an offer that gets you where you need to go? How do you make sure it is an offer that you can actually sell?
Read moreS3 Ep32: Let's Talk About Building Your Brand Through Speaking with Bri Williams
On this episode of Chat About Brand, we dive into the world of speaking engagements as a means of building your brand. Our guest, Bri Williams, a speaker coach, shares valuable insights on how to know you are ready to take the stage and take it from something you do occasionally to actually building a sustainable business.
Read moreS3 E31: Let's Talk About The Evolution of Brand Experience with Benoit Vatere
Today we are taking a nice little journey through time with Benoit Vatere of Mammoth Media as we talk about how brands have leveraged on online presence from Web1 through Web3.
Read moreS3 E29: Big Branding for Small Business with Erik Huberman
This week's topic we are talking about something especially near and dear to my heart, which is how small companies can build strong, amazing brands, just like the big guys while remembering that small can be a superpower. We are specifically focused on how small businesses can gain access to opportunities, tools, skills, and strategies that they may not otherwise be privy to or think of.
Read moreS3 E28: Branding a Micro-Niche with Melissa LuVisi
This week's topic is definitely one that is very relevant to a lot of brands, which is branding a micro-niche. This will be especially relevant if you are in B2B or tech or something similar. In the case of a micro niche, your audience is hyper-targeted and much smaller in size. This can make designing your branding and marketing more difficult than it would be for larger niches that have thousands or hundreds of thousands in their potential market. Today’s guest is going to show us how she has taken her experience in branding and marketing large B2C companies and applied it to a B2B micro niche.
Melissa LuVisi, the Chief Strategy Officer at tab32. tab32 is the leading innovator of dental practice management technology.
Read moreS3 E27: Branding For Executives with Ashley Faus
"Building internal thought leaders is a topic that is frequently overlooked in personal branding. We all know that pretty much every industry has its thought leaders and companies are starting to get wise to realize that they have really smart people who might be the people other people are listening to. Thought leadership is great for the company's reputation, brand loyalty, and recruiting.
Ashley Faus, Director of Integrated Product Marketing at Atlassian discusses why companies need to develop their thought leaders and some of the best ways they can support those initiatives.
Read moreS3 E26: Brand Sustainabilty with Katie Klencheski
"Brand Sustainability" Here is a term that means different things to different people, different brands, and even different industries. But what is it really and how should your brand respond?
Katie Klencheski from SMAKK Studios discusses what brand sustainability really is and how brands can make a meaningful impact that resonates with their customers.
Read moreS3 E25: Thought Leadership with Katie McKiever
"Thought Leadership." We've all heard the term. But what exactly does it mean, and who can it benefit?
Katie McKiever discusses why thought leadership matters for ALL professionals⏤even those with employers⏤and how we can earn some of it for ourselves.
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