It's one thing for you to tell people what your brand is, who you are, what you're about, but it's another thing to show it. And showing it is really what people actually care about. Because let’s face it consumers have pretty sensitive bullshit detector in this stage of capitalism, shall we say. So it's more important than ever for brands to make sure that they are walking the talk and not just using it as a branding tool.
Today we are having a fantastic conversation about how your brand's core beliefs drive the behaviors that in turn drive your brand.
Today’s guest is Tamsen Webster. Tamsen is part keynote speaker, part message strategist -- and all about building big ideas. She has combined 20 years in marketing, 13 years as a Weight Watchers leader, and four years as a TEDx Executive Producer into a simple way to change how people see, and what they do as a result.
Tune in as we talk about:
[03:12] What is a brand?
[04:29] What are some of those actions that companies take that give people these experiences that inform the brand impression?
[07:31] Are we expecting too much of brands today? Especially as we seem to anthropomorphize them so much more.
[17:16] How do brands really speak to their audience without it feeling like they are trying to hard to “fit in” with them?
[22:36] How can companies make sure that the actions they are taking to create their brand and impression are actually going to create that impression that they hope for?
[34:08] In conclusion, what question does Tamsen’s personal brand answer? How does it answer it? And what are your beliefs that drive what behaviors that drive what brand?
Connect with Tamsen Webster here:
Website: Tamsen Webster