Today is all about branding with influencers. If used properly, influencer marketing can be an incredible tool to help build your brand. Or if you want to be an influencer, it can be an incredible part of your personal brand. But whether you are the influencer creator or you're the consumer brand who is working with them, you have to be really, really careful to make sure that that influencer marketing partnership is going to build both brands in the right way.
Today’s guest is Yash Chavan, the founder of SARAL: The Best Influencer Marketing Tool on the Planet right now.
Tune in as we talk about:
[00:00] Introductions
[02:48] How do you define an influencer?
[04:08] How can you tell if somebody has influence if its not about follower count?
[05:48] What are the similarities and differences between having a personal brand and having influence?
[07:32] What are some things to consider when deciding what will bring value to your audience?
[10:06] If you have a brand that has an engaged audience but not a buying audience, what should those brands look at to change that?
[13:05] What are some things that a creator brand should evaluate before deciding whether or not to work with a particular consumer brand, especially when it comes to brand fit?
[15:25] So what are some things that a brand should look at to make sure that the influencer that they’re approaching is a good fit for the brand?
[19:33] Is it better to work with an influencer that has an audience that fits your consumer or to reach out to an influencer who has an audience that is similar but might not be a perfect fit?
[22:50] What are your thoughts about companies developing their own influencers?
[24:54] A summary of the six-step influencer framework.
Connect with Yash Chavan here:
Website: SARAL