Today we are taking a nice little journey back through time to just before the turn of the century, late nineties web one, and what cutting-edge brands were doing with Web1 to get brand messaging out.
Then we shift to Web2 with the introduction of social media, mobile, phones, and smartphones. We talk about how that really shifted branding from being a read-only experience to one with more interaction.
Then we talk about Web3, what it is, what it isn't, and especially how brands can utilize Web3 technology and real-life in-person tangible events to create experiences that really create a fuller experience of the brand.
Benoit Vatere is the CEO and founder of Mammoth Media, and he is absolutely at the cutting edge of new ways that brands are reaching their people and providing experiences both in the digital world and the physical world, and even somewhere in between.
Listen in as we talk about:
[2:33] How did brands leverage Web1? What was the mindset behind it and what did they hope to accomplish?
[7:50] How/When did the mindset shift from thinking of the web like a digital billboard to realizing that they could deliver a different experience to their customers?
[13:31] What were cutting-edge brands doing in early Web2 but before the rise of social media?
[16:17] How did branding and messaging change after the release of smartphones (especially the iPhone)?
[20:46] How were brands adopting the early phases of social media?
[25:01] What is really exciting about Web3?
[29:36] What should brands not ignore as we move into the latest phase of brand experiences?
Find Benoit here:
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Mammoth Media