Your Custom Text Here
If you don't have a brand positioning, you won't have a brand for long. But what is brand positioning, and what are some of its most important elements?
Todd Irwin of Fazer (not "Frasier," as I erroneously pronounced it at first!) helps brands strategize their brand positioning all the time—as well as how to leverage a tactic he terms "de-positioning." We dive into what all of that means, why it's important, and how to work on it for your own brand.
Read moreHow can brands build trust—and how has the internet changed that?
Chris Brogan has been on the forefront of internet culture, helping brands adjust to building relationships online since the beginning. We discuss managing online reputation, the importance of genuine engagement, the rise of influencer marketing, and the constants of trust-building—both on- and off-line.
Read moreAI art isn't just for bizarro DALL-E experiments—when done deliberately, it can be an incredible tool for creating an endless supply of relevant, on-brand images, to a degree that stock sites cannot even begin to touch.
Branding expert Jenna Soard explains why AI art is such a powerful tool for your brand, how to use it strategically, and what further technology is on the horizon.
Read moreSocial media has not negated the importance of the humble website. Far from it—as social media sites (and their users) come and go, having an owned piece of the internet that you can call your own is more crucial than ever.
Andy Crestodina shares how to make your website work harder for you by making your audience do LESS work to figure out who you are, why they should care, and what they should do next.
Read moreWhen we think of creative branding efforts—especially videos—we often think of B2C brands. It is for this reason that creative B2B branding has such opportunity to stand out and be noticed.
Hope Morley of Umlaut is a master of the happy medium between "stale demo video" and "pure entertainment," making entertaining and informative videos for B2B brands that really sell. We discuss why the B2B market is so ripe for creativity, the relationship between sales and marketing, and why branding still matters in the B2B space.
Read morePeople aren't static, and neither are brands. But how can you keep a brand fresh without negating all the familiarity of its previous incarnation?
Designer Marisa Messick of Quill and Co. has helped create and re-create many a brand, as well as studying what has made big-brand refreshes flop or soar. She shares her tips for balancing consistency and newness, and lets us know what should never change.
Read moreSocial media is often a "highlight reel" of the prettiest, most perfect parts of people's lives—which can leave us feeling "less than" when we compare our own whole, human selves to those images of perfection.
Julia Jornsay-Silverberg rejects that notion, and brings her "Anti-Highlight Reel" realness to her own content, resulting in important conversations about mental health, self care—and some new, truly genuine influencer deals with some of her favorite brands! She shares how she keeps a balance between her naturally bubbly, optimistic vibe and keeping it real, how she stays healthy and sane while entrenched in the world of social media all day long, and how she's taking the power of her voice to the next level.
Read moreBefore there was even marketing, there was word of mouth.
Saul Colt explains how to get people talking, why it matters, how it differs from traditional "influencer marketing," and how to measure your results.
Read moreBeing yourself shouldn't feel like work—but when you're trying to build a personal brand, it sure can feel like it!
Fab Giovanetti of Alt Marketing School helps us understand how to focus our time and energy on what really matters, so we've got some left over to actually enjoy life.
Read moreIt's exciting to see lots of "likes" on our posts, and disheartening to see lower engagement—but which numbers actually matter, and why?
As data scientist Katie Robbert of Trust Insights tells us, it's important to understand which metrics do and don't matter as we build our personal brands, and how we can use that information to strengthen our strategy moving forward.
Read moreThere's a big difference between so-called "influencers" with millions of followers, and people with actual influence on the people around them. Jason Falls works with professionals to build the kind of trust and expertise that inspires real action. He shares what matters, what doesn't, and how to leverage that influence for good and not evil.
Read moreA conversation with Michelle Ngome about inclusive branding—what it means, what it doesn’t mean, and how to get it right.
Read moreA conversation with Rich Brooks about discovering your remarkability.
What makes you remarkable (yes, something does, I assure you!) and how can you harness that power in your own personal brand? Tune in and find out! ❤️
A conversation with Darryl Praill about what brand evangelism is and how you can leverage it, either as an evangelist, a brand, or both!
Read more