FAQ: Must I advertise on social?

The January 2018 “Facebookpocalypse” is still being felt… with many pages experiencing limited organic reach.

Does that mean that Facebook is now “pay to play”?

What about other social media platforms? And, even if you CAN get organic traction, should you still be putting some ad dollars towards social media?

My comic alter-ego is always mindful of the needs of teeny tiny micro businesses - and, for them, ORGANIC can be the best source of data…