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FAQ: Must I advertise on social?
Is “organic” dead on social media?
The January 2018 “Facebookpocalypse” is still being felt… with many pages experiencing limited organic reach.
Does that mean that Facebook is now “pay to play”?
What about other social media platforms? And, even if you CAN get organic traction, should you still be putting some ad dollars towards social media?
My comic alter-ego is always mindful of the needs of teeny tiny micro businesses - and, for them, ORGANIC can be the best source of data…
#MidweekMinute 4/4/18: Data squeeze
Facebook tightens ad targeting restrictions, adds HD video & 360 photos to Messenger, & improves Spaces VR; Instagram also restricts third-party app partnerships, brings GIFs back to stories, & makes story ads full-screen; Snapchat announces 16-person video chats; Pinterest splits discovery from following; LinkedIn debuts B2B video; YouTube short reach ads.
Facebook further diminishes ad targeting options based on user data, including severing ties with third-party app data and getting tougher on email marketing permissions (used for custom audience targeting), and makes it easier to remove yourself from apps & games you've previously approved. Facebook also adds HD video & 360 photos to Messenger, and improves the VR in its Spaces feature. Instagram also restricts third-party app partnerships, and brings GIFs back to stories (which now have auto full screen ads). Snapchat has beat Instagram to the video-chat-party punch, announcing video chats for up to 16 people. Pinterest splits its feed in two: one for exploration and discovery, and one for people you're following. LinkedIn debuts video on company pages & video ads. YouTube debuts short ads with a reach component.
Flipboard is acting wonky this week (Mercury Retrograde!), so the articles are out of order, but here's more info on all stories above & then some: