This week we’re talking about branding a collaboration with 360 Marketing Squad - aka Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson!
Read moreAnnouncements Aren’t One-And-Done
Dos and don’ts for communicating your business’s reopening or current status.
Read moreContent Can Be FUN!
A roundup of the most fun-to-create content of 2019 from a variety of top social media and digital marketing professionals.
Read more#MidweekMinute 11/27/19: Keep your friends CLOSE
Cocoon; FB considers Close Friends & rewards your Viewpoints, but only Canada gets Whale memes; IG Explore AI; IGTV may go vertical-scroll; Twitter Hide Replies & native scheduling.
Read more#MidweekMinute 10/9/19: Insta just keeps snappin'
Facebook Portal for Workplace; Instagram Threads, AR try-on, no more follower-stalking, and possible Group Stories; YouTube surpasses Netflix among U.S. teens.
Read more#MidweekMinute 10/2/19: Trashing the trash talk
Facebook tests hiding Likes, swipe up to Messenger in Story ads, and works on AR glasses and a VR gaming space; Instagram product launch notifications, Branded Content in IGTV, and @creators; Twitter DM filters; YouTube comment filters, Google Fire; LinkedIn targets audiences.
Read more#MidweekMinute 9/25/19: The Future Is NOW
Facebook suspends apps, kills Group Stories, and wants you to control your phone with your brain (whaa?); Hide Tweets; Instagram restricts body-shaming; YouTube giveth verification, YouTube taketh away, YouTube giveth back; AI video ad placement.
Read more#MidweekMinute 9/18/19: Creators gonna create
Major Facebook Creator Studio announcements (including Instagram scheduling!); Facebook Chat posts; Portal TV; YouTube profile cards out trolls; LinkedIn skill verification.
Read more#MidweekMinute 7/10/19: Monetization and anti-bully-ization
Facebook pays creators (and skims a little off the top); Instagram anti-bullying action; IG engagement down.
Read more#MidweekMinute 7/3/19: Ms. Gritmon if ya nasty
Facebook Ads stop discriminating; Instagram “Chat” sticker, Explore ads, and layout tweaks (bye-bye, scroll); Twitter t tests layout changes, visual themes, and auto-mute; LinkedIn shifts towards relevant content, adds Company Page features, and adds ad retargeting; find me on Girlboss.
Read more#MidweekMinute 6/5/19: Pinning more IKEA...
Bad news for Pixel advertisers; Facebook rolls out Avatars, enhanced Video Ad creator tools, Instant Article subscription features, a Portal app, and Audience Network game ads; Instagram “branded content” ads, Order sticker, and audience activity insights; Twitter live “call-in” feature; Twitter & LinkedIn both acquire some tech; IKEA embraces Pinterest.
Read more#MidweekMinute 5/22/19: Zuck's Swiss bank account?
Facebook updates the algorithm (again), Ad Relevancy Score reporting, external tracking , and brings back “View As Public”; their rumored cryptocurrency gets its own Swiss bank account; Instagram Explore gets new tabs and loses the Direct app; Twitter Developer Labs launching; TweetDeck gets GIFs and Polls.
Read more#MidweekMinute 5/15/19: Breakin' up is hard to do
Is Facebook too powerful?; Birthday Stories & new small business features; WhatsApp payments; Instagram @shop, fact-checking, and possible music video sticker; MailChimp gets serious about small business tools.
Read more#MidweekMinute 5/8/19: F8 wasn't the end of it...
And you thought Facebook got out all of its announcements last week at F8… nope! News on the video algorithm, Messenger features, Workplace layout, new Cryptocurrency rumors, and Instagram “join chat” sticker.
Also, Twitter did a thing.
Read more#MidweekMinute 5/1/19
Facebook moves towards more small-group and one-on-one communciations; Instagram adds Story features; Twitter signs video contracts; LinkedIn hooks up freelancers.
Read more#MidweekMinute 4/25/19 (just past midweek...)
A day late… and WAY TOO MUCH news!
Basically, everyone’s making tweaks to their layouts and ads…
FAQ: Must I advertise on social?
Is “organic” dead on social media?
Read more#MidweekMinute: App Tweaks
Facebook’s playing with swipeable hybrid interfaces & Messenger reabsorption; Insta cracks down on buttcracks; “twttr” (yes) also plays with swipes, and goes darker; I give LinkedIn’s newest feature an “angry face” emoji.
FAQ: Do I still need a website?
Social media, websites - do you really need both?
Read moreFAQ: Do I have to be on social media?
Short answer: yes.
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