#MidweekMinute: Snap, Pinterest & Google expand interactivity

Facebook tests downvote button, develops animation tools for Quill VR app, adds a $10 million community grants program, and extends intellectual property searches and reporting to Instagram content; Instagram adds ability to share Stories, the first native in-app sharing it's introduced yet; Snapchat opens its marketing API to developers, brings its Maps feature off-app to the web, opens custom filter & lens creator tools to the general public (SpaceX even has an AR lens that takes you to the Tesla that's currently in space!), and lures advertisers from other social media platforms (most notably, Instagram) with free ad offers; Pinterest is FINALLY letting you rearrange pins, and has strengthened its visual search capabilities by allowing them to bolster text searches; Google AMPs up the Gmail experience - as well as Google search results - with new integration of Accelerated Mobile Pages and search "stories".

Facebook Downvote Button

Facebook testing Downvote button, but says it’s not a Dislike (9to5MAC)

Facebook confirms test of a downvote button for flagging comments (TechCrunch)

Facebook Announces Animation Tools for Quill VR App

Facebook brings animation tools to its Quill VR painting app (TechCrunch)

Oculus' Quill tool now lets you animate VR (Engadget)

Facebook Introduces Free Animation Tools For Quill (Cartoon Brew)

Facebook Extends Intellectual Property Protection Tools to Instagram

Instagram Now Lets Content Owners Scan for and Block Copyright-Infringing Video

Facebook Extended Its Rights Manager to Instagram (AdWeek)

Facebook Community Grants

Facebook’s plan to build community with hiring and $10M in grants (TechCrunch)

Facebook Offers Grants To Build 'Communities' (Digital News Daily)

Facebook creates $10 million community leadership program (CNet)

Instagram and Sharing Stories

Instagram Unleashes the Ultimate Weapon for Marketers (AdWeek)

Instagram tests its version of the retweet but thru Stories (Marketing Land)


Snapchat’s Marketing API is now available to all developers (Venture Beat)

Snapchat Is Opening Up Its Marketing Platform to All Ad-Tech Players and Agencies (Ad Week)

Snapchat Courts Creators With New Audience Analytics (The Hollywood Reporter)

Snapchat Snap Maps

Snapchat's Snap Maps is now available online (Mashable)

Snapchat brings Snap Maps to the web in latest push outside of main app (9to5MAC)

Snapchat brings its Snap Map to the web (BGR)

Snapchat Custom Lenses

You can now create your own custom face lenses on Snapchat (The Verge)

Snapchat launches custom filters and lenses for all users from $10 (9to5MAC)

A New VR And AR Snapchat Filter Exists And You Can Do Some Pretty Cool Stuff (LADBIBLE)

Snapchat Lens Portals Lets Users Travel to Elon Musk’s Space Tesla (PressKS)

Snapchat Luring Advertisers with Free Ads 

Snap is trying to lure Instagram advertisers by offering them free ads on Snapchat(ReCode)

Snap is trying to capitalize on its killer earnings by launching a direct assault on Instagram (Business Insider)

Snap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, elsewhere (MarketingLand)


You can finally reorder pins on Pinterest boards (Wired)

Pinterest now lets you archive your boards and rearrange pins (Venture Beat)

Pinterest iOS app now allows you to rearrange pins, reorder sections, archive boards (9 to 5 Mac)

Pinterest Lens Adds Visual Search

Pinterest will let people use its image-recognizing Lens feature to augment text searches (MarketingLand)

Refine Pinterest's Lens visual searches with text suggestions (Engadget)

Not happy with Pinterest search results? Refine it with text and photo queries (Digital Trends)

YouTube Announces New Sanctions

YouTube will remove ads and downgrade discoverability of channels posting offensive videos (TechCrunch)

Google Brings AMP (Accelerated Mobile Pages) to Gmail... 

Bringing the power of AMP to Gmail (Google Keyword Blog)

Gmail will let you browse websites in your email with new AMP support (The Verge)

Google launches AMP for email to bring web-like actionable content to Gmail(Venture Beat)

Google's AMP coming to Gmail to make email more 'interactive' (CNet)


AMP stories: Bringing visual storytelling to the open web (Google Developers)

Snapchat-Like Stories Arrive in Google Mobile Search Results (PC Magazine)

Google launches its own version of Snapchat Stories (CNet)

Google plans Snapchat-esque stories for mobile search results (Engadget)

Source: https://www.facebook.com/christinegritmoni...