Risa's intro, in case you're not aware of her:
Risa's first point was that LinkedIn is NOT a social media tool; it is a showcase for you and your brand, an in-depth research tool, and a lead definer and generator.
With a live computer demo, Risa explained how to make yourself valuable and findable on LinkedIn by creating a robust profile, showcasing your business and expertise, and utilizing your profile as a "living" resume; instead of simply stating where you've worked, you can add skills, testimonials, even media.
Risa then went into how to use this valuable tool to generate business by building engagement, finding leads, and making "warm" contacts - a familiarity that can be created by leveraging information you've uncovered via your prospect's LinkedIn profile. Did you go to the same school, sit on the same board, or share a common hobby? Bam - you've just turned a cold-call into a warm contact.
Risa wrapped up with a series of best practices for LinkedIn (click to tweet):
Here's my own lovely intro:
I started my segment of the presentation with something clients always ask me about: which social media platforms to bother with. There is a misconception out there that you need to be everywhere, which puts undue pressure on busy professionals who are already daunted by social media. I walked through some pros and cons of different platforms.
Scroll through my tips below (click to tweet):
Next, I discussed the importance of setting up all profiles as completely as possible.
Once you've got your profiles set up, what do you do with them? I went through some of the basics of social media content strategy. This included some basic branding questions, as well as more platform-specific tips.
Next, I discussed what's been on everyone's mind with social media lately: what is "the algorithm," and why does it mean nobody sees my posts? I explained that you need to not just broadcast content for passive consumption, but rather engage and add value to your audience's feed.
Since one of the most important - and misunderstood! - pieces of content strategy lately is video, I provided several ideas for how realtors can effectively use video as part of their social media posting.
Finally, I ended with a brief overview of how to create targeted ads on social media that provide more bang for the buck. A key part of this, and my most important takeaway: use Ads Manager on Facebook & Instagram - don't boost! Boosting damages your organic reach, and doesn't give you nearly enough audience targeting power. Ads Manager is one of the best tools out there; use it!