Bad news for Pixel advertisers; Facebook rolls out Avatars, enhanced Video Ad creator tools, Instant Article subscription features, a Portal app, and Audience Network game ads; Instagram “branded content” ads, Order sticker, and audience activity insights; Twitter live “call-in” feature; Twitter & LinkedIn both acquire some tech; IKEA embraces Pinterest.Read More
Facebook explores blockchain, expands reactions with Avatars, won’t advertise on dating service, tests possible subscription model, and develops image AI; Twitter encrypting DMs; Instagram business tools include ecommerce & CTAs; Story Song Stickers; beauty unit; WhatsApp integrates Facebook & Instagram videos; Pinterest on Hootsuite.Read More
FB’s Hate Speech glitch; Messenger Bots, translation & AR; FB dating, 3D photos & VR Memories; Oculus Go VR headset & FB smart speakers. Instagram group video chats, third-party integrations, Camera Effects, feature testing rumors, customized Explore & anti-bullying AI. Twitter prioritizes news. Snapchat specs & Snappable AR game, Story Ads, non-skippable video ads & redesign rollback. Pinterest filters beauty results & enhances experience for the visually impaired.Read More
Facebook transparency in content standards & data use; "Premieres” streams pre-recorded video & pre-roll ads roll out to more videos; playable game preview ads, "loyalty prediction" advertising, and political ad identity verification; Instagram Story batch uploads; Snapchat selfie game, Viacom programming, and tabs; Pinterest dynamic cover images for businesses; Reddit advertising.Read More
Facebook political ad verification, Messenger retraction, Story encouragement; FB & Twitter back Honest Ads Act; Instagram Nametags, story Focus Mode & tag stickers; Snapchat iPhoneX lenses, group video chat, semi-chronological algorithm, new Specs, & Tegna news partnership; Twitter API tweaks; LinkedIn hashtag update confusion; Pinterest Propel program & Promote button expand.Read More
Facebook tightens ad targeting restrictions, adds HD video & 360 photos to Messenger, & improves Spaces VR; Instagram also restricts third-party app partnerships, brings GIFs back to stories, & makes story ads full-screen; Snapchat announces 16-person video chats; Pinterest splits discovery from following; LinkedIn debuts B2B video; YouTube short reach ads.Read More
Facebook tests downvotes, and gets animated, communal, and protective; Instagram story sharing; Snapchat opens marketing API, Maps feature, creator tools, and free ads; Pinterest rearrangements & visual/text search; Google AMPs up Gmail & search.Read More
My presentation alongside Risa Hoag of GMG PR on how realtors can more effectively use LinkedIn & other social media platforms to grow their businesses.
Special thanks to Keller Williams Realty and Citizens Bank.
Facebook closes an API, opens a new app, & expands ads; Instagram adds story archives, stands up for animals, & integrates with Messenger (as does Pinterest).Read More
A one-minute rundown of the latest social media newsRead More
Maria Luisa's business continues to thrive 30 years on, in part because she's always been an early adapter of growth tools such as online commerce and, of course, social media. I discussed that with Maria, and found that her success in all things truly comes down to one word: relationships.Read More
I'm admittedly not a big Pinterest user, myself - but they've been upping their business and advertising tools to a point where they absolutely cannot be ignored as a serious digital marketing tool.Read More