My friends The Nerdy Duo Productions - aka Melissa & Erin - know how to make great videos.
They also know why other people keep making crappy videos. They gave us some of their best tips on today's #cgsocial.
Whether you're using professional equipment or doing a basic Facebook Live with your iPhone, know where your video's going (and the best aspect ratio for it) and what you're using to film it. You can also manually adjust the settings on your phone or computer camera in advance of your broadcast.
If you can't plan beforehand, plan afterwards: take stock of what you did, what worked, and what you can improve for next time.
From cheap clamp lights from Home Depot bounced off a dollar store car windshield shade, to a full lighting setup, remember: in video, if they can't see you, what's the point?
Don't trust the microphone on your phone or computer. Better microphones are cheap and easy.
Don't hold your camera; your hands aren't as steady as you think they are. Tripods are inexpensive, and some can even fit in your purse!
I put together a whole wonderful, juicy set of equipment links - and then Squarespace decided to delete it. So... that sounds like a new post for Monday! I will post about it, I promise!