Facebook tightens ad targeting restrictions, adds HD video & 360 photos to Messenger, & improves Spaces VR; Instagram also restricts third-party app partnerships, brings GIFs back to stories, & makes story ads full-screen; Snapchat announces 16-person video chats; Pinterest splits discovery from following; LinkedIn debuts B2B video; YouTube short reach ads.Read More
New YouTube & LinkedIn developments; new follows on FB & InstaRead More
Facebook Canvas is a very cool ad format. Different content blocks - containing any combination of photos, video, text, links, and other content formats - combine to form a unique, immersive brand experience. But what are the best ways to use it? And how can you use it to increase conversion?
Mallorie Rosenbluth, head of social media for Grubhub & Seamless, will discuss her successful use of Canvas, including the ability to retarget ads based on which parts of a Canvas ad a user interacted with (ooh, creepy! And useful!).
Highlights from The Content Funnel's #SMDay meetup in NYCRead More
A one-minute rundown of the latest social media newsRead More
Storify threads of my live tweets from last week's #MRCCSocial conference.
What to livestream about? Robert C. Stern’s got your back with 22 great ideas to get you started.Read More
What's a girl to do when her college reunion overlaps with her weekly Facebook Live show? Find a fellow alum to chat with, of course!Read More
Katie Marchese and her husband Mario (aka Mario the Magician) have been in the full-time magic biz for a decade - and have nurtured an engaged community of fans. Broadcast live from their Little Blue Bus (parked at their home in their Nyack, NY), Katie discusses her approach to social media, personal branding, and online community.Read More
Thanks so much to Brian Tietje, global client director for LinkedIn, for appearing on this week's edition of Social with Christine Gritmon! Great conversation about engaging with your network, how different social media platforms have influenced each other, and new developments for LinkedIn (both recent and upcoming).Read More
I’m so excited to announce my new Facebook Live series, social! In each episode I will discuss the week’s biggest social media developments with my guest, who will usually be a fellow professional in social media and/or digital marketing. My first guest will be Lisa Larson-Kelley of Kelley Green Consulting and Learn from Lisa. She’s fresh back from Facebook’s F8 Developer Conference and ready to discuss Facebook Spaces! I’ll also be discussing Snapchat’s new World Lenses, a foray into augmented reality that just so happened to launch the exact day of Facebook’s announcement. Tune in on Friday, April 21 at 1 pm EST!Read More