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Content Can Be FUN!
A roundup of the most fun-to-create content of 2019 from a variety of top social media and digital marketing professionals.
Instead of a compilation of strategic tips or 2020 social media predictions, I decided to do an end-of-2019 roundup post on FUN.
A lot of people wouldn’t put “content creation” and “fun” in the same sentence. Content can feel like a chore, one more business task that takes you away from the things you really want to be doing.
But sometimes? It IS fun. And I’ve gathered nearly two dozen of my smart social media friends to talk about what they most enjoyed creating in 2019 and why. Hopefully, there’s a piece of inspiration in here for each of us!
Full roundup video below; individual responses (with links to the actual FUN content in question!) after the jump.
Deonnah Carolus
Summit Web Marketing
Most fun piece of 2019 content:
My 'How to get Approved for Instagram Shopping after you have been Denied' Checklist!! I created a mini course series that goes in depth with it too!
https://www.summitwebmarketing.net/wp-content/uploads/2019/12/Copy-of-Add-a-subheading.pdf
What made it so much fun to create?
That I can help virtually EVERYONE this happens to with this method I uncovered!!
Angus Nelson
angusnelson.com
Most fun piece of 2019 content:
Manhood Matrix graphic:
https://drive.google.com/file/d/1HPcYDYsVhMNBpRtMR1sjLiCBiwpo_WM-/view?usp=sharing
What made it so much fun to create?
It challenged me to truly think through my philosophy.
Gael Gilliland
The Legacy Recorder
Most fun piece of 2019 content:
What to do when death happens:
https://www.thelegacyrecorder.com/death-dying/grief/what-to-do-when-death-happens
What made it so much fun to create?
It was a tough and unexpectedly joyous conversation that many people have found value in.
Emily Crume
Social Media Examiner
Most fun piece of 2019 content:
A Doodly animated video entitled "5 Reasons to Sponsor an Event."
https://youtu.be/unq8VlQhV9Y
What made it so much fun to create?
I came up with the idea, scripted the story and then recorded the audio and set the animations, music and timing. It required taking the time to learn an explainer video program - but I was able to produce the content all myself!
I have used it on my Compass toolkit page - a page where we host resources that help guide my clients to event success. It was also posted to LinkedIn and had 10x more views in my feed than regular content I repost and share.
Yvonne Heimann
Ask Yvi
Most fun piece of 2019 content:
The Summit Hero:
https://academy.askyvi.com/courses/summithero
What made it so much fun to create?
Collaborating with Mary Fain Brandt is so fun. She is just as enthusiastic and energetic as I am <3
Jennifer Watson
Agora pulse
Most fun piece of 2019 content:
Our weekly live show, Social Pulse Weekly, where we have an expert guest, talk about the latest social media news and have fun trivia. I linked to our finale show below that had 10+ guests and was a great way to wrap up the biggest trends of 2019 and what predictions will be for 2020.
http://facebook.com/Agorapulse/videos/517136252207741
What made it so much fun to create?
This was so much fun to create because we had brilliant guests sharing their knowledge with everyone. Along with that relationships were formed and strengthened from the great conversations between viewers and our guests. We had people join in from around the world, that made the experience priceless. This experience has made me appreciate the power of live video even more than I already did!
Our finale video had 118 live views and has reached, but the best part was the conversations and relationship building that was happening with our viewers and the show guests. So much love and support for everyone, it was truly amazing to see.
Phil Mershon
Social Media Examiner
Most fun piece of 2019 content:
My LinkedIn article about showing up powerfully:
https://www.linkedin.com/pulse/showing-up-powerfully-10-tips-event-organizers-speakers-phil-mershon/
What made it so much fun to create?
Involving so many friends and then seeing how the community is responding to the idea of showing up powerfully.
Risa Hoag
GMG Public Relations
Most fun piece of 2019 content:
The interview with the 3 businesses for the Nanuet Chamber of Commerce, Coupe Theatre Studio, Gregory Chiropractic and Luxury Kitchen and Bath. The Nanuet Chamber News Show.
https://www.facebook.com/NanuetChamberOfCommerce/videos/445635276166710/
What made it so much fun to create?
Great fun to interview local business people and share their stories with the Rockland community. Also fun to visit their businesses and see them in action.
Kendra Ramirez
Reset Co
Most fun piece of 2019 content:
We did a video series on mindset. My favorite piece in the series is on money mindset.
https://thereset.co/karlee-schultz/
What made it so much fun to create?
It was filmed in a studio that we designed. We did the whole series with no teleprompter or show notes. We are addressing topics around limiting beliefs.
Katie Hornor
SuccessfulOnlineCourses.com
Most fun piece of 2019 content:
Digital Courses: 25 Predictions for 2020
https://bloggingsuccessfully.com/digital-courses-25-predictions-for-2020/
What made it so much fun to create?
Collaborating with other experts to serve our people collectively is a wonderful experience.
Mike Gingerich
Digital Hill and Mike Gingerich Global
Most fun piece of 2019 content:
Group collaboration with Now Marketing Group on the Harsh Truths of Online Marketing
https://blog.nowmarketinggroup.com/harsh-truths-of-online-marketing-marketers-tell-all
What made it so much fun to create?
Jessika had a group chat going and it was great to connect with the group and see all their inputs and thoughts!
Chris Strub
The Giving Day Guy
Most fun piece of 2019 content:
A Facebook Live broadcast that I created on #GiveSTLDay with the St. Louis Community Foundation at Healthworks! Kids Museum:
https://www.facebook.com/stlouisgives/videos/321670001842589/
What made it so much fun to create?
I had no idea what to expect, and neither did the audience. Plus Sean Frederick is a super charismatic and fun kid to work with.
Eddie Garrison
Digital Media Creator Academy
Most fun piece of 2019 content:
I did a Social Media Day Virtual Summit that had over 1,000 viewers. It featured nine fantastic speakers and went for nearly five hours.
What made it so much fun to create?
Doing a Social Media Day event ON Social Media. Hearing everyone speak on what their passion is was the best for me.
We ended up with nearly 10,000 overall views of the Virtual Summit.
Ross Brand
Livestream Universe
Most fun piece of 2019 content:
Facebook Live interview with Eddie Garrison from Podcast Movement:
https://www.facebook.com/ross.brand.509/videos/1328004804040836/
What made it so much fun to create?
iPhone fell in the middle of the interview. It give us a lot to laugh about during and after the broadcast.
Dan Willis
Millennial Motivator
Most fun piece of 2019 content:
I really had a blast creating the first couple episodes of the Successful Failures podcast:
https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9hYzU5Njk0L3BvZGNhc3QvcnNz&episode=OGMyMzc2NzctMDk4My0wODU1LWEyODgtOWI3OTQ1ZmM0NmYy&hl=en-CA&ved=2ahUKEwiXmb2u5q_mAhXRKM0KHYcqAlYQjrkEegQIOBAE&ep=6&at=1576143043022
What made it so much fun to create?
Getting to know the deeper stories behind entrepreneurs is a passion near and dear to my heart! Forgetting the glimmer and celebrity and getting back to real people facing real challenges.
If it helped even one listener to face entrepreneurship with an awareness of the hardships you must overcome in order to succeed it performed beyond expectations!
Jeff Sieh
Manly Pinterest Tips
Most fun piece of 2019 content:
Guy Kawasaki's Remarkable People Podcast:
https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827
What made it so much fun to create?
I get to listen in on really cool people like Jane Goodall, Steven Wolfram and Martha Stewart.
Denise Alison
Denise Alison Social Media Strategist
Most fun piece of 2019 content:
My #10tips10days series on LinkedIn.
https://denisealison.com/blog/10-tips-10-days-part-1
What made it so much fun to create?
I loved the energy it gave me to challenge myself to create short and 10 valuable pieces of content, 10 days in a row!
The series got over 30k views.
Phil Gerbyshak
Vector Solutions
Most fun piece of 2019 content:
Happy Birthday to Me: Here are 46 things I learned from 46 trips around the sun:
https://www.linkedin.com/pulse/happy-birthday-me-here-46-things-i-learned-from-trips-phil-gerbyshak/
What made it so much fun to create?
I created it in one sitting in an airplane, and everything I created brought a smile to my face as I thought about when I learned the lesson, how it's impacted me, and even how I continue to use the insight.
Marisa Cali
All The Social
Most fun piece of 2019 content:
The espnW women + sports summit recap. There was tons of social content on Twitter and IG but this summarizes it:
https://www.linkedin.com/pulse/espnwsummit-reminder-your-why-marisa-cali-1c/
What made it so much fun to create?
The ability to connect with so many of the ideas being said at the summit.
It opened the door for additional opportunities within the sports/womeninsports world; built relationships with key players and furthered the impact I can have in the industry.
Caitlin Jenkins & Amy Tischler
Simply Social Media
Most fun piece of 2019 content:
Our most fun piece of content we created in 2019 was not one piece, but rather a place.
Our work is creating community and nothing bonds a group like throwing sharp objects at a target! We mean hatchet throwing, of course, and it inspired many variations of triumphant images, videos, and boomerangs created by our influencers.
https://www.instagram.com/explore/tags/seasonalsunrise/
What made it so much fun to create?
We discovered the secret ingredient for creating fun content is endorphins! Have fun if you want to create fun content!
George Damanis
Up Tempo Social
Most fun piece of 2019 content:
My Perfect Burger blog:
https://www.georgedamanis.com/georgeeatseverywhere/articles/my-perfect-burger
What made it so much fun to create?
Making the burger, eating the burger, and seeing everyone's reaction to it. The biggest compliment I received was a friend telling me the blog made them want to eat a burger for dinner. One friend even went shopping to cook it the night it was published to my website.
Laura Pearman
Laura Pearman Photography
Most fun piece of 2019 content:
My episode on fish and pricing:
https://youtu.be/u9UqGYZ1eJU
What made it so much fun to create?
It marked me Really getting into a fun groove with my channel.
It’s been one of my best this year. All the equivalent ones on this topic are DULL so I’m hoping it will do well over time too.
Madalyn Sklar
#TwitterSmarter
Most fun piece of 2019 content:
Custom GIFs!
https://twitter.com/MadalynSklar/status/1205185759168348161
What made it so much fun to create?
Custom GIFs allow you to show a lot of personality. They're great on Twitter and Facebook.
It generated high engagement with lots of conversations. It's a great way to let your community see the real you.
Amanda Webb
Spiderworking
Most fun piece of 2019 content:
I created a video trailer for an article I had written for Social Media Examiner. It included having a bath in gravy and pretending to do a striptease in my front garden.
https://www.instagram.com/p/B19D_6KCGcS/?igshid=15bvqanpbn59z
What made it so much fun to create?
It was full on creative. I had fun with the ideas, not so much the gravy bath.
My goal was to drive traffic to the article which I did. I also good good engagement across social media platforms. However, previous trailer videos got more link clicks. I think that's because they teased the content more. This video was a complete content piece that didn't require a link click to complete it.
Since you’ve made it this far, I might as well let you know that you can meet almost ALL of these incredible human beings LIVE and IN-PERSON in San Diego this coming March at Social Media Marketing World 2020!
(Yes, that’s an affiliate link - if you buy through it, I’ll buy you a drink in San Diego - swearsies!)
Curious if #SMMW20 is for you? Let’s hop on a phone call or Zoom hangout (yes, really!) and I’ll tell you why it’s BEYOND worth it.
#MidweekMinute 9/18/19: Creators gonna create
Major Facebook Creator Studio announcements (including Instagram scheduling!); Facebook Chat posts; Portal TV; YouTube profile cards out trolls; LinkedIn skill verification.
You all know you want #slofies of my dog, don’t even front…
LOTS of news about Facebook Creator Studio announced at the International Broadcasting Convention:
New tools and metrics for Live, Watch Parties, Creator Studio
Facebook Live “Rehearsal” mode
Live video trimming
Live video duration extended from four hours to eight
Multistream broadcasting (simulcast to different platforms)
Pre-scheduling to Instagram and IGTV via Creator Studio
Expanded language options for auto-captioning
New video metrics for Distribution, Watch Party viewership, and Loyalty
Enhanced Watch Party branding, metrics, and sharing
Facebook is testing a new Chat post type to launch private group chats, much like the recently-introduced Chat sticker in Instagram Stories.
Facebook’s new Portal TV set-top box device functions as a broadcast system - like Firestick or Roku - as well as a webcam.
YouTube trolls beware: they’re testing a Profile Card feature that will publicly display your comment history.
LinkedIn has introduced Skill Assessment tests in order to support users’ claimed talents with validation badges for those scoring in the top 70th percentile or above.
more info on all stories:
FAQ: Video length
Is “more” always more when it comes to video?
There’s a ton of advice out there on best practices for video length on various platforms. Here are some quick stats by platform:
Facebook (pre-recorded): 2 minutes
Facebook Live: at least 10 minutes; 15 minutes is a sweet spot
Instagram: 30 seconds
Twitter: 30-45 seconds
YouTube: 2 minutes
But stats are just that: stats. My advice is ALWAYS to explore what your own audience responds to, what works best to tell your content’s story, and, above all, what you actually want to do.
#MidweekMinute 4/4/18: Data squeeze
Facebook tightens ad targeting restrictions, adds HD video & 360 photos to Messenger, & improves Spaces VR; Instagram also restricts third-party app partnerships, brings GIFs back to stories, & makes story ads full-screen; Snapchat announces 16-person video chats; Pinterest splits discovery from following; LinkedIn debuts B2B video; YouTube short reach ads.
Facebook further diminishes ad targeting options based on user data, including severing ties with third-party app data and getting tougher on email marketing permissions (used for custom audience targeting), and makes it easier to remove yourself from apps & games you've previously approved. Facebook also adds HD video & 360 photos to Messenger, and improves the VR in its Spaces feature. Instagram also restricts third-party app partnerships, and brings GIFs back to stories (which now have auto full screen ads). Snapchat has beat Instagram to the video-chat-party punch, announcing video chats for up to 16 people. Pinterest splits its feed in two: one for exploration and discovery, and one for people you're following. LinkedIn debuts video on company pages & video ads. YouTube debuts short ads with a reach component.
Flipboard is acting wonky this week (Mercury Retrograde!), so the articles are out of order, but here's more info on all stories above & then some:
#MidweekMinute: New YouTube & LinkedIn developments; new follows on FB & Insta
New YouTube & LinkedIn developments; new follows on FB & Insta
YouTube introduces video sharing & messaging for app, and new ad formats for TV. LinkedIn continues to aggressively develop its capacity as a business tool, providing services beyond interpersonal connections. Facebook hasn't let you go live via Camera for some reason, but it will now... oh, and Donald Trump is also releasing his "Real News" show on that platform, too (I've got your FB news right here...). Finally, Apple is finally using Instagram to showcase photos taken on iPhones (which sounds an awful lot like my account, but I digress).
YouTube:
YouTube roll out in-app video sharing and messaging to users worldwide (TechCrunch)
YouTube's Fastest-Growing Audience Is In the Living Room and Advertisers Want in (Advertising Age)
LinkedIn:
Facebook:
Facebook tests ‘going live’ from Facebook Camera, Live Stories like Instagram (TechCrunch)
Facebook begins testing ‘going live’ from its camera (Your Story)
Trump fights fake news with 'Real News' on Facebook (CNet)
Trump's 'real news' Facebook videos alarm media (Washington Examiner)
Instagram:
Apple Just Launched its First Instagram Account (Time)
Apple finally joins Instagram with account highlighting photos taking with iPhone (Independent)
Apple launches official Instagram account to show off iPhone photographers' work (The Verge)
Social: How To Make Great Videos!
My friends The Nerdy Duo Productions - aka Melissa & Erin - know how to make great videos.
They also know why other people keep making crappy videos.
In this weeks episode of Social they share some basic tips on making your social media videos better.
My friends The Nerdy Duo Productions - aka Melissa & Erin - know how to make great videos.
They also know why other people keep making crappy videos. They gave us some of their best tips on today's #cgsocial.
PLANNING
Whether you're using professional equipment or doing a basic Facebook Live with your iPhone, know where your video's going (and the best aspect ratio for it) and what you're using to film it. You can also manually adjust the settings on your phone or computer camera in advance of your broadcast.
If you can't plan beforehand, plan afterwards: take stock of what you did, what worked, and what you can improve for next time.
LIGHTING
From cheap clamp lights from Home Depot bounced off a dollar store car windshield shade, to a full lighting setup, remember: in video, if they can't see you, what's the point?
SOUND
Don't trust the microphone on your phone or computer. Better microphones are cheap and easy.
SUPPORT
Don't hold your camera; your hands aren't as steady as you think they are. Tripods are inexpensive, and some can even fit in your purse!
I put together a whole wonderful, juicy set of equipment links - and then Squarespace decided to delete it. So... that sounds like a new post for Monday! I will post about it, I promise!
Social: Why your company should be using Facebook Canvas!
Facebook Canvas is a very cool ad format. Different content blocks - containing any combination of photos, video, text, links, and other content formats - combine to form a unique, immersive brand experience. But what are the best ways to use it? And how can you use it to increase conversion?
Mallorie Rosenbluth, head of social media for Grubhub & Seamless, will discuss her successful use of Canvas, including the ability to retarget ads based on which parts of a Canvas ad a user interacted with (ooh, creepy! And useful!).
Today on Social I got to speak with the lovely Mallory Rosenbluth from GrubHub & Seamless! We discussed how to use Facebook Canvas to promote your business, and why you should be using it. Mallory talked about how you need to go by the cliche "content is king," because it is! In todays social media chaos, sometimes its hard to stand out from the crowd and be "thumb stoppingly creative." By using Facebook Canvas, Mallory explains how they use this amazing tool to really connect and engage with their customers. Grub hub found that the tilt to pan option gave them the most customer engagement rates, and the carousel option is where they generated the highest click-through-rates. Being able to use these creative tools for customer engagement is amazing, but its even better to use these by adding in a call to action option directly after the Canvas advertisement is finished.
Mallorie talked about how easy it is for anyone to create one of these advertisements, stating "It's drag and drop, its just so easy!" She also pointed out that, "businesses large and small can succeed with canvas... it looks like it costs a million bucks, but it didn't!"
If you're interested in learning more about Facebook Canvas, which you TOTALLY should be, tune in below!
#MidweekMinute 7/12/17: Everyone's copying everyone else...
Today's #MidweekMinute reminds us that everything is just racing to become everything else
Today's #MidweekMinute reminds us that everything is just racing to become everything else... though a few truly new technologies are in the works.
Instagram adds video & photo responses to Stories:
You can now reply to Instagram Stories with photos and video (TechCrunch)
Instagram Gives Up, Goes Full-on Snapchat With Latest Update (NY Mag)
Now you can add a personal touch when replying to Instagram Stories (Techzim)
Instagram makes Stories more visual as it looks to keep users engaged (The Drum)
Snapchat "Paperclip" function lets users add links:
Snap now lets users add links to snaps, opening up a possible way of making money for users (CNBC)
Snapchat shifts policy to allow hyperlinks in posts (LA Times)
Facebook Bonfire app:
Facebook is building a Houseparty clone for live group video chat (The Verge)
Facebook's Response To A Significant, Emerging Threat (Seeking Alpha)
Facebook looks to social video to connect users (Business Insider)
Emoji Search:
War on words: Emoji search is spreading (Digiday)
How It Works: Text Message a Pizza Emoji to Order Domino’s (Tatango)
VR Eye Tracking:
Agency Exec Sees Potential In VR Eye Tracking (MediaPost)
Facebook Jayden K. Smith hoax:
Jayden K Smith: Why you should ignore this Facebook hacker hoax (The Telegraph)
My favorite insights from #SMDay
Highlights from The Content Funnel's #SMDay meetup in NYC
I was all psyched to celebrate #SocialMediaDay (yes, internet holidays always get a hashtag) this year - and was shocked to discover only ONE #SMDay meetup planned for NYC! The Content Funnel is primarily real-estate based, so I wasn't sure if this particular event would be super-relevant to me... but with speakers from Seamless/Grubhub, Boxed, Comedy Central & more, I decided to go for it. I had a phenomenal time, learned a ton, and even got to record a surprise pop-up episode of Social with the CEO of The Content Funnel, Michael Beckerman!
As usual, I Tweeted... as usual, I'll be sharing my Storify threads in blog posts all week. Check out my episode of Social here, and see below for a collection of my favorite random tweets. Threads of the full presentations will be released one per day throughout the week.
7/3: Be Like Zack Morris: Using the power of storytelling to sell via social media
7/5: Planning for change. Why the “annual” plan needs to be interrupted
7/6: Integrating online customer feedback with offline customer experiences
Posting 7/7: Getting Smarter On Social: A “how-to” for social media analytics & insights
*Kate McKnight's presentation was great, but a) it was more of a journey through a process her company went through than something specifically relevant to my business, and b) I was super-distracted at that time since I was busily posting & promoting the livestream I had just recorded... but don't worry, you'll see way more of her insights on Thursday when I share my tweets from the whole presentation!
NEW! #MidweekMinute on Facebook
A one-minute rundown of the latest social media news
I'm doing something new on Facebook Live: I'll be doing a one-minute (yes, just one minute!) rundown of the latest social media news on Wednesdays. Here's today's effort, in which I totally blanked my chosen title/hashtag at the beginning:
For further information on these topics:
Instagram reveals radical redesign (Forbes)
LinkedIn's most-maligned feature is about to become your favorite tool (Inc.)
Why Pinterest doesn't want users to spend more time with the brand (Marketing Week)
Introducing Canva Print: a new way to bring your designs to life! (Canva Design School)
#MRCCSocial: 22 Livestreaming ideas with Robert C. Stern
Storify threads of my live tweets from last week's #MRCCSocial conference.
What to livestream about? Robert C. Stern’s got your back with 22 great ideas to get you started.
I first met "Social Leader" Robert C. Stern when he graciously extended an invitation to fellow #MRCCSocial presenters to participate in a Facebook Live broadcast on his page promoting the event. I was a guest along with the incredible Karen Yankovich, who I'd met at the previous year's Social Media Day. Technical glitches aside, it was a great time, and I look forward to sharing a livestream with Robert again sometime soon (Karen too!) (future Social guests, for sure!)
Like myself, livestreaming is Robert's "thing." So many people and businesses know it's an increasing part of the social media landscape, yet few know how they can take advantage of it. "What do I livestream about?" Well, Robert knows what you can livestream about. And he's a generous guy, so he shares.
As any good content marketer knows, when you have a good piece of content, it's best to get as much mileage out of it as you possibly can. Robert created a blog out of 22 Ideas for Video Content months ago. He then created a more engaging post a few months later by adding video to the original content and reposting. This caught the eye of MRCC's conference planners, and Robert was able to adapt that same premise into this presentation at Social Media Day. Brilliant!
(And now, I suppose, it's still rolling, as certain conference attendees are getting their own mileage out of it by sharing their tweets from his presentation and blogging about them!)
Social - Vassar Reunion Edition!
What's a girl to do when her college reunion overlaps with her weekly Facebook Live show? Find a fellow alum to chat with, of course!
What's a girl to do when her college reunion overlaps with her weekly Facebook Live show? Find a fellow alum to chat with, of course!
Bruce Mendelsohn of The Hired Pen and I discussed brand storytelling, social media, PR, building your email list, social media contests, and excessive lighting woes, all from the stunning Rose Parlor at Vassar College (i.e. where I spent half of my time from 1998-2002, rehearsing 6-7 hours a week with The Night Owls, with whom I'll be singing this weekend!).
Social - Cheftini and I "Shazam" our food
Cheftini and I played with Pinterest's new Food Lens feature and talked about why Instagram is the very best platform for #foodies.
My guest for this week's episode of Social, my Facebook Live show, was Tina DiLeo of Cheftini! We played with Pinterest's new Food Lens feature and talked about why Instagram is the very best platform for #foodies (the key word is ENGAGEMENT!).
Download Tina's eBook full of holiday recipes - all proceeds benefit Food Bank for Westchester!
Social - Live from the Little Blue Bus!
Katie Marchese and her husband Mario (aka Mario the Magician) have been in the full-time magic biz for a decade - and have nurtured an engaged community of fans. Broadcast live from their Little Blue Bus (parked at their home in their Nyack, NY), Katie discusses her approach to social media, personal branding, and online community.
Katie Marchese and her husband Mario (aka Mario the Magician) have been in the full-time magic biz for a decade - and have nurtured an engaged community of fans. Broadcast live from their Little Blue Bus (parked at their home in their Nyack, NY), Katie discusses her approach to social media, personal branding, and online community.
Key takeaways from Katie:
- "In the beginning, we thought we had to do everything... the 'brand' started when we started to really focus."
- "Community...that's what's been more valuable to us than anything."
- "We started getting more feedback when we started giving more of ourselves."
- "Facebook is great for really getting people in on a storyline, and then people will continue to follow it."
- "It doesn't matter if you have 10,000 followers or 300 followers; it's the quality of what you're feeding them."
- "Nobody wants to feel like they're being sold to."
- "If we're going to do the social media thing, let's have it be SOCIAL, 'cause that's what it's supposed to be."
- "What we post is very curated, so you're seeing what we want you to see."
- "We're sharing our beliefs and inviting people to be a part of the stuff that we're doing, and it's super fulfilling."
- "People expect a certain style from you, and then they're more interested to follow it because there's something that's continuing from photo to photo."
- "Through the photos we want people to feel that, even if they're not seeing a snippet of the actual show, we want them to get that vibe."
- "Instagram is unique because you can really go out there in the community and get new relationships... it's a great way to build a community organically based on things that you're really drawn to and interested in."
- "Pick the mediums that you really enjoy, and do that the most; it'll be more interesting to you, and you'll get the most feedback. For us, Facebook & Instagram are our two faves."
- "It's totally changed things for us that we don't have to send flyers to Boulder, Colorado or wherever we're going; we can use targeted advertising and sell our tickets that way, and it feels like we've created a community before we've even arrived in these cities...it feels like more of a relationship than us just showing up somewhere, doing a show & then leaving."
- "Definitely Facebook Live is where it's at right now... it's a way that people are engaging right now, at the moment...I think that's what people crave right now."
- "I feel like when people see a moving image, they're more engaged; I get a lot more feedback from those posts than just a static post."
- "You can't get too invested in one strategy, because it's going to change in a few months or in a year, so you kind of have to be flexible and just keep figuring it out...my advice is just to play around, keep trying new things."
Check out Mario & Katie's YouTube series, My Magic Family, below!
Social - Brian Tietje of LinkedIn
Thanks so much to Brian Tietje, global client director for LinkedIn, for appearing on this week's edition of Social with Christine Gritmon! Great conversation about engaging with your network, how different social media platforms have influenced each other, and new developments for LinkedIn (both recent and upcoming).
Thanks so much to Brian Tietje, global client director for LinkedIn, for appearing on this week's edition of Social with Christine Gritmon! Great conversation about engaging with your network, how different social media platforms have influenced each other, and new developments for LinkedIn (both recent and upcoming).
Episode 3 of Social – guest Maria Colaco
Thanks so much to social media creative & content creator Maria Colaco of The New York Mom (among other pursuits) for a great conversation on Instagram Stories, influencer marketing, streaming TV and more!
Thanks so much to social media creative & content creator Maria Colaco of The New York Mom (among other pursuits) for a great conversation on Instagram Stories, influencer marketing, streaming TV and more!
Social 4/27/17: Live at HuffPost!
Thank you so much to Abigail Williams of HuffPost for being part of Episode 2 of Social!
Thank you so much to Abigail Williams of HuffPost for being part of Episode 2 of Social!
First episode of Social
I debuted my Facebook Live series, Social, today! Thanks again to special guest Lisa Larson-Kelley.
I debuted my Facebook Live series, Social, today! Thanks again to special guest Lisa Larson-Kelley.
Social – my new Facebook Live series!
I’m so excited to announce my new Facebook Live series, social! In each episode I will discuss the week’s biggest social media developments with my guest, who will usually be a fellow professional in social media and/or digital marketing. My first guest will be Lisa Larson-Kelley of Kelley Green Consulting and Learn from Lisa. She’s fresh back from Facebook’s F8 Developer Conference and ready to discuss Facebook Spaces! I’ll also be discussing Snapchat’s new World Lenses, a foray into augmented reality that just so happened to launch the exact day of Facebook’s announcement. Tune in on Friday, April 21 at 1 pm EST!
I’m so excited to announce my new Facebook Live series, social! In each episode I will discuss the week’s biggest social media developments with my guest, who will usually be a fellow professional in social media and/or digital marketing. My first guest will be Lisa Larson-Kelley of Kelley Green Consulting and Learn from Lisa. She’s fresh back from Facebook’s F8 Developer Conference and ready to discuss Facebook Spaces! I’ll also be discussing Snapchat’s new World Lenses, a foray into augmented reality that just so happened to launch the exact day of Facebook’s announcement. Tune in on Friday, April 21 at 1 pm EST!