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#MidweekMinute: Messenger's where it's at
Facebook closes an API, opens a new app, & expands ads; Instagram adds story archives, stands up for animals, & integrates with Messenger (as does Pinterest).
Facebook creates a new messaging app for younger audiences, adds video ads, clamps down on audience insights. Instagram integrates contacts with Messenger, adds story archives & highlights, and takes a stand against animal abuse. Pinterest creates a two-way relationship with FB Messenger with a pin-finding bot and easy pin sharing.
Facebook Debuts "Messenger Kids"
“Messenger Kids” Gives Children Under 13 Their First Taste Of Facebook (Fast Company)
Facebook's new chat app for kids makes parents approve conversations (Business Insider)
Facebook Messenger Kids Debuts as a Texting App for Children Ages 12 and Under (Fortune)
Facebook Considering "Pre-roll" Video Ads
Facebook could start putting ads at the beginning of some videos, report says (CNBC)
Facebook videos may start with ads, just like on YouTube (Mashable)
Facebook to Test Pre-Roll Video Ads Ahead of Watch Shows (AdAge)
Facebook Dropping "Audience Insight" API
Facebook Is Shutting Down Its API That Marketers Lean on for Research (AdWeek)
Importing Instagram Contacts into Facebook Messenger
You can now import your Instagram contacts into Messenger (TechCrunch)
Instagram contacts can now be imported into Messenger (Social Barrel)
Instagram Stories Can be Archived in Your Profile
Your favorite Instagram stories can now live on in your profile (Fast Company)
Instagram lets you Archive expired Stories and Highlight favorites on your profile (TechCrunch)
Instagram Just Introduced Two Ways to Keep Stories Around for More Than 24 Hours (Adweek)
Instagram now lets brands feature Stories Highlights on their profile pages (Marketing Land)
Instagram Fights Against Potential Abuse of Animals or Nature in Photos
Instagram warns you if posts show harm to animals or nature (Engadget)
Think before posting #lionselfies, Instagram implores users (USA Today)
Pinterest & FB Messenger
Pinterest rolls out chatbot, native features for Facebook’s Messenger (Marketing Land)
Pinterest integrates deeper with Facebook with a new bot and messenger extension (TechCrunch)
Pinterest makes it easy to share pins on Facebook Messenger (Engadget)
#MidweekMinute: Trolls, exploration, pins, journalism, bots, and camaraderie
Twitter calendarizes their stand against hate; Facebook will let you browse brands & your friend's babies on separate feeds, "pin" together like posts, and subscribe to real news; LinkedIn will let a bot interact on your behalf, and possibly start original programming; you can bring a friend onto your next Instagram Live broadcast.
"When will Twitter take action against the hate being spewed on their platform - and what will they do?" They've detailed exactly what they're doing about it, and when.
"I wish my Facebook feed were more about my friends, and the brands could go somewhere else." Like a new Explore Feed, perhaps?
"I also wish I could 'pin together' pictures, videos & posts that are part of the same basic story." Facebook Sets is in testing.
"I like real journalism and I'm willing to pay for it." So subscribe to Facebook Instant Articles!
"I tend to have the same predictable responses to most of my LinkedIn messages." Let LinkedIn Smart Replies handle it for you!
"LinkedIn is such a great place for networking and thought leadership, and video is great for both - they should have video shows on LinkedIn!" That may be happening soon...
"When I'm on Instagram Live, I wish I could pull a viewer out from the crowd to share the screen with me - I'd feel like Oprah, or Bruce Springsteen." Well, you can do that now, though I doubt Oprah or Bruce will be utilizing this new feature.
Twitter Safety Features:
- A Calendar of Our Safety Work (Twitter)
- Here’s When You Can Expect Twitter’s New Safety Features (NYMag)
- Twitter to Ban Groups Promoting Violence, Hate Symbols (Variety)
Facebook Explore Feed:
- Facebook officially rolls out its discovery-focused "Explore Feed" (TechCrunch)
- Facebook test splits news feed to highlight posts from friends (CNet)
- Facebook Is Experimenting With Splitting Its News Feed in Two (Time)
Facebook Sets:
- Facebook Is Testing a Pinterest-Like Feature Called Sets (AdWeek)
- Facebook mimics Pinterest experience with 'Sets' test (Marketing Dive)
- Facebook attacks Pinterest with "Sets" of posts (TechCrunch)
Facebook Instant Article subscriptions:
LinkedIn Smart Replies:
- Keep the Conversation Going with New Smart Replies in LinkedIn Messaging (LinkedIn)
- LinkedIn boosts its messaging with smart replies, pre-written, AI based interactions (TechCrunch)
- LinkedIn Wants Its Users to Message Smarter, Not Harder (AdWeek)
LinkedIn considering original content:
- LinkedIn is considering a push into original content (Business Insider)
- 5 ideas for TV shows LinkedIn should buy immediately (CNet)