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FAQ: Video length
Is “more” always more when it comes to video?
There’s a ton of advice out there on best practices for video length on various platforms. Here are some quick stats by platform:
Facebook (pre-recorded): 2 minutes
Facebook Live: at least 10 minutes; 15 minutes is a sweet spot
Instagram: 30 seconds
Twitter: 30-45 seconds
YouTube: 2 minutes
But stats are just that: stats. My advice is ALWAYS to explore what your own audience responds to, what works best to tell your content’s story, and, above all, what you actually want to do.
#MidweekMinute: better visuals & more advertising power
Facebook friend limits, Watch revamp, and audience insights; Google Pixel 2 Visual Core expands to apps; Snapchat text options, mute, and Snap Store; Instagram Stories type, Story ads, and video chat rumors; welcome Daisie.
Facebook is NOT limiting your feed to 25 friends; Facebook's Watch eyes more of a YouTube model; Facebook's audience insights get even creepier; Google Pixel 2 Visual Core enabled for Instagram, Snapchat, and WhatsApp; Snapchat introduces more colorful text options, the ability to mute, and an in-app merchandise store; Instagram Stories has fun with type, introduces longer Story ads, and is still probably working on video chat; Maisie Williams introduces Daisie.
Facebook Friend Limit
Does a New Facebook Algorithm Only Show You 26 Friends? (Snopes)
Facebook limiting status updates in news feed to 25 friends? That's a hoax, pass it on (USA Today)
No, Facebook isn't limiting you to 25 friends' status updates (CNet)
Facebook Expanding Watch
Facebook is talking to advertisers about a more direct assault on YouTube (CNBC)
Facebook Is About to Declare War on YouTube(The Motley Fool)
Facebook may share ad money to lure creators from YouTube (Engadget)
Facebook Estimates Users' Socioeconomic Status
Facebook patent tries to guess users' socioeconomic status (Axios)
Facebook patents technology that would estimate users' socioeconomic status (The Hill)
Google's Pixel 2
Google expands Pixel Visual Core’s HDR+ to Instagram, Snapchat, and WhatsApp (9To5)
Google enables Pixel Visual Core for better Instagram, Snapchat, and WhatsApp photos (The Verge)
Google Flips the Switch on Its Pixel Visual Core (Wired)
Snapchat Redesign
Snapchat redesign gets colorful text, while all users can mute specific chats (Digital Trends)
Snapchat slips in features like fonts and do not disturb amidst redesign (TechCrunch)
Snap Store
Snapchat’s new Snap Store teases in-app commerce potential (TechCrunch)
Snapchat launches in-app merchandise store, opening the potential for mCommerce (Mobile Marketing)
Snapchat opens in-app shopping section with Snap Store(Marketing Land)
Instagram Type Mode
Introducing Type Mode in Stories (Instagram)
Instagram Adds Text-Only Feature to Stories (NY Mag)
Why Can’t I Change My Instagram Story Font? Type Mode Is A Game-Changer (Bustle)
Instagram Carousel Ad Format
Instagram triples length of Story ads with carousel format (Marketing Land)
Instagram’s Carousel ad format is coming to Instagram Stories (TechCrunch)
Instagram Video Chat
Instagram Leak Reveals Radical New Video Feature (Forbes)
Instagram video calling leak hints at major future feature (Slash Gear)
Report: Video chats coming to Instagram (Phone Arena)
Daisie
#MidweekMinute: Messenger's where it's at
Facebook closes an API, opens a new app, & expands ads; Instagram adds story archives, stands up for animals, & integrates with Messenger (as does Pinterest).
Facebook creates a new messaging app for younger audiences, adds video ads, clamps down on audience insights. Instagram integrates contacts with Messenger, adds story archives & highlights, and takes a stand against animal abuse. Pinterest creates a two-way relationship with FB Messenger with a pin-finding bot and easy pin sharing.
Facebook Debuts "Messenger Kids"
“Messenger Kids” Gives Children Under 13 Their First Taste Of Facebook (Fast Company)
Facebook's new chat app for kids makes parents approve conversations (Business Insider)
Facebook Messenger Kids Debuts as a Texting App for Children Ages 12 and Under (Fortune)
Facebook Considering "Pre-roll" Video Ads
Facebook could start putting ads at the beginning of some videos, report says (CNBC)
Facebook videos may start with ads, just like on YouTube (Mashable)
Facebook to Test Pre-Roll Video Ads Ahead of Watch Shows (AdAge)
Facebook Dropping "Audience Insight" API
Facebook Is Shutting Down Its API That Marketers Lean on for Research (AdWeek)
Importing Instagram Contacts into Facebook Messenger
You can now import your Instagram contacts into Messenger (TechCrunch)
Instagram contacts can now be imported into Messenger (Social Barrel)
Instagram Stories Can be Archived in Your Profile
Your favorite Instagram stories can now live on in your profile (Fast Company)
Instagram lets you Archive expired Stories and Highlight favorites on your profile (TechCrunch)
Instagram Just Introduced Two Ways to Keep Stories Around for More Than 24 Hours (Adweek)
Instagram now lets brands feature Stories Highlights on their profile pages (Marketing Land)
Instagram Fights Against Potential Abuse of Animals or Nature in Photos
Instagram warns you if posts show harm to animals or nature (Engadget)
Think before posting #lionselfies, Instagram implores users (USA Today)
Pinterest & FB Messenger
Pinterest rolls out chatbot, native features for Facebook’s Messenger (Marketing Land)
Pinterest integrates deeper with Facebook with a new bot and messenger extension (TechCrunch)
Pinterest makes it easy to share pins on Facebook Messenger (Engadget)