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Social: Farewell to #InternJaylene!
#InternJaylene shared a bit about what she's learned this summer, and gave us her thoughts on inbound marketing (spoiler alert: inbound marketing is awesome).
I'm so sad to have to bid farewell to my intern, Jaylene! In our time together this summer, Jay earned her Inbound Marketing certification from HubSpot, researched and set up CRM systems, social media scheduling tools, and other business programs, learned about the latest social media trends, helped with some content creation & distribution, and got hands-on experience dealing with the real-life digital marketing needs of small business owners. I got significant help organizing my business, learned how letting go and finally delegating some things can make me MUCH better at my job, and got my feet wet as a manager (I'd never managed anyone before Jay). I'm sad that our time together is at an end, but I'll be happy to recommend Jay for her first post-collegiate job when she graduates in December, and I'm looking forward to getting some things accomplished with my next intern this fall!
Once we got past the technical difficulties, Jay shared a bit about what she's learned this summer, and gave us her thoughts on inbound marketing (spoiler alert: inbound marketing is awesome).
Social: Why your company should be using Facebook Canvas!
Facebook Canvas is a very cool ad format. Different content blocks - containing any combination of photos, video, text, links, and other content formats - combine to form a unique, immersive brand experience. But what are the best ways to use it? And how can you use it to increase conversion?
Mallorie Rosenbluth, head of social media for Grubhub & Seamless, will discuss her successful use of Canvas, including the ability to retarget ads based on which parts of a Canvas ad a user interacted with (ooh, creepy! And useful!).
Today on Social I got to speak with the lovely Mallory Rosenbluth from GrubHub & Seamless! We discussed how to use Facebook Canvas to promote your business, and why you should be using it. Mallory talked about how you need to go by the cliche "content is king," because it is! In todays social media chaos, sometimes its hard to stand out from the crowd and be "thumb stoppingly creative." By using Facebook Canvas, Mallory explains how they use this amazing tool to really connect and engage with their customers. Grub hub found that the tilt to pan option gave them the most customer engagement rates, and the carousel option is where they generated the highest click-through-rates. Being able to use these creative tools for customer engagement is amazing, but its even better to use these by adding in a call to action option directly after the Canvas advertisement is finished.
Mallorie talked about how easy it is for anyone to create one of these advertisements, stating "It's drag and drop, its just so easy!" She also pointed out that, "businesses large and small can succeed with canvas... it looks like it costs a million bucks, but it didn't!"
If you're interested in learning more about Facebook Canvas, which you TOTALLY should be, tune in below!
Get Seen, Be Heard webinar
Do I live-tweet and then Storify basically every educational talk I attend?
Practically.
Do I live-tweet and then Storify basically every educational talk I attend?
Practically.
I first met Karen Yankovich last year at Mahwah Regional Chamber of Commerce's Social Media Day (I'll be giving a workshop on personal branding at this year's event, on June 15) and we stayed in touch via social media. I took her free LinkedIn webinar last year, knowing full well that it would end with a sales pitch for the paid course. And you know what? I learned so much in that free hour that I went for it. And I've used the specific knowledge I gained in that longer webinar to make at least ten times what the webinar cost me, in less than a year.
Karen's been working with PR pro Christina Daves on their Get Seen, Be Heard program, which is all about the potent 1-2 punch of social media + PR. One of my professional goals right now is to establish industry expertise and become a more in-demand speaker. The time for this was right for me. Yet I still somehow entered today's free webinar expecting to just do the freebie, see how those lessons worked for me for a little while, and then maybe do the paid course this fall or something. But a) they may not be offering it in the fall, because this isn't a pre-recorded course, it's live, so it's happening when it's happening; and b) they're masters of making it sound so good that you just can't not. And I do believe that I will once again turn my soon-to-be-learned knowledge around into a more-than-tenfold profit.
Anyway. Here are some jewels from this afternoon's freebie. I expect I'll be getting plenty of blog fodder out of the full course, too (though don't worry, Karen & Christina, I won't give away all your secrets!).