On this episode of Let’s Talk About Brand, we dive into the persuasiveness of your brand with Jason Harris. Not sure what that even means? Then you’re in the right place. We’re talking about what persuasion is, what it means, and what branding has to do with your ability to persuade.
S3 Ep33: Let's Talk About Branding Your Offer with Janine Coombes
On this episode of Let’s Talk About Brand, we dive into your business offers. Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are supporting your brand? And how do you make sure that your brand is supporting them? How do you put together an offer that gets you where you need to go? How do you make sure it is an offer that you can actually sell?
Read moreS3 Ep32: Let's Talk About Building Your Brand Through Speaking with Bri Williams
On this episode of Chat About Brand, we dive into the world of speaking engagements as a means of building your brand. Our guest, Bri Williams, a speaker coach, shares valuable insights on how to know you are ready to take the stage and take it from something you do occasionally to actually building a sustainable business.
Read moreS3 E31: Let's Talk About The Evolution of Brand Experience with Benoit Vatere
Today we are taking a nice little journey through time with Benoit Vatere of Mammoth Media as we talk about how brands have leveraged on online presence from Web1 through Web3.
Read moreS3 E30: Leveraging PR for Brands with Gabie Kur
You can build the best brand in the world, but if nobody hears about it and nobody cares, you don't really have a brand.
So today we're going to talk all about leveraging PR to get your brand out into the market. What does it mean? How can you do it? And we're going to talk about this across the gamut, whether we're talking B2B brands, B2C brands, or even personal brands.
We will talk about different ways to get your brand messaging out there from traditional PR, how PR and marketing can work together and how brands can leverage events as PR opportunities.
Read moreS3 E29: Big Branding for Small Business with Erik Huberman
This week's topic we are talking about something especially near and dear to my heart, which is how small companies can build strong, amazing brands, just like the big guys while remembering that small can be a superpower. We are specifically focused on how small businesses can gain access to opportunities, tools, skills, and strategies that they may not otherwise be privy to or think of.
Read moreS3 E28: Branding a Micro-Niche with Melissa LuVisi
This week's topic is definitely one that is very relevant to a lot of brands, which is branding a micro-niche. This will be especially relevant if you are in B2B or tech or something similar. In the case of a micro niche, your audience is hyper-targeted and much smaller in size. This can make designing your branding and marketing more difficult than it would be for larger niches that have thousands or hundreds of thousands in their potential market. Today’s guest is going to show us how she has taken her experience in branding and marketing large B2C companies and applied it to a B2B micro niche.
Melissa LuVisi, the Chief Strategy Officer at tab32. tab32 is the leading innovator of dental practice management technology.
Read moreS3 E27: Branding For Executives with Ashley Faus
"Building internal thought leaders is a topic that is frequently overlooked in personal branding. We all know that pretty much every industry has its thought leaders and companies are starting to get wise to realize that they have really smart people who might be the people other people are listening to. Thought leadership is great for the company's reputation, brand loyalty, and recruiting.
Ashley Faus, Director of Integrated Product Marketing at Atlassian discusses why companies need to develop their thought leaders and some of the best ways they can support those initiatives.
Read moreS3 E26: Brand Sustainabilty with Katie Klencheski
"Brand Sustainability" Here is a term that means different things to different people, different brands, and even different industries. But what is it really and how should your brand respond?
Katie Klencheski from SMAKK Studios discusses what brand sustainability really is and how brands can make a meaningful impact that resonates with their customers.
Read moreS3 E25: Thought Leadership with Katie McKiever
"Thought Leadership." We've all heard the term. But what exactly does it mean, and who can it benefit?
Katie McKiever discusses why thought leadership matters for ALL professionals⏤even those with employers⏤and how we can earn some of it for ourselves.
Read moreS3 E24: Branding And Networking with Beth Granger
A strong network and a strong personal brand are not the same thing. But they can certainly benefit each other⏤or, if done poorly, damage each other.
Beth Granger discusses how crucial the right networking can be to building your personal brand, and how to ensure you're communicating your brand well to new connections, whether in person or online.
Read moreS3 E23: Branding And Surrender with Kute Blackson
So much of personal branding involves getting out of our own way. Silencing the doubting voices within us and around us so that we can forge our own path. Surrendering to the greater reality of who we are and what we're meant to do⏤the rest be damned.
Transformational coach Kute Blackson has seen the power of surrender to set people free to be their greatest selves. We discuss how surrender is an essential step to bringing greater purpose to our brands⏤and lives.
Read moreS3 E22: Branding Boldly with Robin Albin
No, you don't have to invent something totally brand new and different in order to have an impactful brand...but it certainly doesn't hurt to buck trends and chart your own branding path sometimes!
Robin Albin has helped create unique brand positionings and voices in a variety of industries. She discusses how to make sure your brand stands out from the crowd in a memorable way.
Read moreS3 E21: Building An Empowering Personal Brand with Allison Walsh
Self-empowerment is, of course, one of the benefits of a strong personal brand⏤but the strongest opt to bring others up along with them.
Throughout her varied career, Allison Walsh has always made it a priority to use whatever power she has to empower others in turn. She guides us through some ways to do it and why it matters.
Read moreS3 E20: Branding With Sound & Motion with David O'Hearns
We know how important it is to determine how our brand looks (colors, fonts, even people), speaks (brand "voice"), and feels...but what about how it sounds—literally? What about how it moves?
In his work creating multimedia pieces for brands, David O'Hearns has learned the importance of sound and motion in creating and conveying an overall brand impression. We discuss what that means and how to define it.
Read moreS3 E19: Brand Storytelling with Scott Newman
What makes your brand worth listening to?
It's all about the story your brand is telling—and how.
Scott Newman of work x work and On Air Fest discusses the importance of telling your brand story through content, with a focus on podcasting as a uniquely powerful medium.
Read moreS3 E18: Branding Your Superpowers with Dana Bowling
You don't need a fancy origin story to be "super"—you already are!
Dana Bowling tells us how to figure out what makes ordinary ol' you simply MARVEL-ous by figuring out your own superpowers—then wearing them like a badge of honor (or even a cape!).
Read moreS3 E17: Personal Branding Blueprint with Karen Freberg
"Personal branding" can seem like somewhat murky territory. If only there were some kind of guide you could follow while constructing it...
Well, good news!
Professor Karen Freberg has boiled down personal branding education down to a clear, easy-to-follow "blueprint." Today, she shares the system she's taught to hundreds of students—and even turned into a personal branding simulation with Stukent!
Read moreS3 E16: Branding As A System with Shelley Röstlund
Even though we talk about "brand" here every week, it can still seem like a nebulous concept. What is a brand? How do you figure yours out? How do you express it to others?
Shelley Röstlund has branding down to a science. Her well-defined system for building brands has helped hundreds—and will hopefully clarify the process for you as well!
Read moreS3 E15: Brand Story with Park Howell
We all think we know what a "story" is—but what is a brand story? What elements need to go into it, and what can it do for us?
Master "business storyteller" Park Howell gives us his proven structure for coming up with a business story and expressing it in the clearest, most impactful way possible.
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