FAQ: Live and Let Live

What are the advantages of live vs. prerecorded video content?

Some advantages of live video:

  • Better reach on most social media algorithms

  • Increased ability to engage with viewers

  • Greater sense of immediacy, intimacy, and realness

  • No need to edit; you do it and it’s done!

Some advantages of pre-recorded video:

  • Easier to plan and control

  • Can batch-create for efficiency

  • Often allows for higher production quality

  • Can add more bells and whistles

Advantages of making your own decision:

  • You’ll be doing what your audience responds to, what works best for your content, and what you prefer creating!