FAQ: Live and Let Live

What are the advantages of live vs. prerecorded video content?

Some advantages of live video:

• Better reach on most social media algorithms

• Increased ability to engage with viewers

• Greater sense of immediacy, intimacy, and realness

• No need to edit; you do it and it’s done!

Some advantages of pre-recorded video:

• Easier to plan and control

• Can batch-create for efficiency

• Often allows for higher production quality

• Can add more bells and whistles

Advantages of making your own decision:

• You’ll be doing what your audience responds to, what works best for your content, and what you prefer creating!