Facebook Ads stop discriminating; Instagram “Chat” sticker, Explore ads, and layout tweaks (bye-bye, scroll); Twitter t tests layout changes, visual themes, and auto-mute; LinkedIn shifts towards relevant content, adds Company Page features, and adds ad retargeting; find me on Girlboss.Read More
Should you upload your video to each platform independently?Read More
Should you be using a third-party program for livestreams?Read More
Ring lights, boom mics, DSLR… what kind of setup do you really need to produce great video?Read More
Bad news for Pixel advertisers; Facebook rolls out Avatars, enhanced Video Ad creator tools, Instant Article subscription features, a Portal app, and Audience Network game ads; Instagram “branded content” ads, Order sticker, and audience activity insights; Twitter live “call-in” feature; Twitter & LinkedIn both acquire some tech; IKEA embraces Pinterest.Read More
Is live video always the best way to go?
You know I hate one-size-fits-all answers…Read More
Is “more” always more when it comes to video?Read More
Facebook updates the algorithm (again), Ad Relevancy Score reporting, external tracking , and brings back “View As Public”; their rumored cryptocurrency gets its own Swiss bank account; Instagram Explore gets new tabs and loses the Direct app; Twitter Developer Labs launching; TweetDeck gets GIFs and Polls.Read More
“Talking head” videos are not your only option!Read More
Is Facebook too powerful?; Birthday Stories & new small business features; WhatsApp payments; Instagram @shop, fact-checking, and possible music video sticker; MailChimp gets serious about small business tools.Read More
IGTV is the cool new kid on the video block. But should you be using it? If so, how?Read More
And you thought Facebook got out all of its announcements last week at F8… nope! News on the video algorithm, Messenger features, Workplace layout, new Cryptocurrency rumors, and Instagram “join chat” sticker.
Also, Twitter did a thing.Read More
Facebook’s playing with swipeable hybrid interfaces & Messenger reabsorption; Insta cracks down on buttcracks; “twttr” (yes) also plays with swipes, and goes darker; I give LinkedIn’s newest feature an “angry face” emoji.
I co-hosted my first #LinkedInLocal - and I’m going to do it again!Read More
I go to a lot of conferences. #ATOMICON19 was truly something special.Read More
SOCIAL is back! Julie & Jen of DepICT Media discuss how small, local businesses can turn last year’s Facebookpocalypse algorithm change to their advantage. Also, Wendy’s, because Wendy’s.Read More
Facebook political ad verification, Messenger retraction, Story encouragement; FB & Twitter back Honest Ads Act; Instagram Nametags, story Focus Mode & tag stickers; Snapchat iPhoneX lenses, group video chat, semi-chronological algorithm, new Specs, & Tegna news partnership; Twitter API tweaks; LinkedIn hashtag update confusion; Pinterest Propel program & Promote button expand.Read More
Facebook tightens ad targeting restrictions, adds HD video & 360 photos to Messenger, & improves Spaces VR; Instagram also restricts third-party app partnerships, brings GIFs back to stories, & makes story ads full-screen; Snapchat announces 16-person video chats; Pinterest splits discovery from following; LinkedIn debuts B2B video; YouTube short reach ads.Read More
Facebook tests downvotes, and gets animated, communal, and protective; Instagram story sharing; Snapchat opens marketing API, Maps feature, creator tools, and free ads; Pinterest rearrangements & visual/text search; Google AMPs up Gmail & search.Read More
My presentation alongside Risa Hoag of GMG PR on how realtors can more effectively use LinkedIn & other social media platforms to grow their businesses.
Special thanks to Keller Williams Realty and Citizens Bank.