Not gonna lie: I was the most psyched for Mallorie's presentation. In addition to the fact that, like myself, she's got awesomely vibrant-colored hair, take a look at this description of her talk:
Beyond the "Saved by the Bell" retro goodness, this actually sounded like a really useful presentation. And it was!
(In short: Screech's persuasion technique to get Lisa is like shouting, "Buy me!" at your audience; Zack gets all the ladies via understanding his target and wooing them via suave storytelling)
I'm planning to have Mallorie on Social sometime soon to discuss Facebook Canvas, since I think a lot of us could use a little more understanding of this great new feature. The story she told about retargeting consumers based on which part of a Canvas they interacted with the most was just a stroke of absolute brilliance - one which I'm dying to try!