This week we’re talking about branding a collaboration with 360 Marketing Squad - aka Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson!
Read moreRamon Ray on Branding with Expertise
Today we’re talking with Ramon Ray of Smart Hustle. Ramon has done a great job of branding with expertise. He started in the tech sector, focusing in small business tech. Now he is a renowned expert not only in tech but also in small businesses and their needs, business in general, and marketing.
Read moreAshley Graham on Branding With Media
Welcome back to Let's Talk About Brand! Today we are talking with Ashley Graham, aka Your Brandista. Ashley is a publicist and empowerment coach who works with conscious brands to elevate their influence through aligned media strategies.
Read moreContent Can Be FUN!
A roundup of the most fun-to-create content of 2019 from a variety of top social media and digital marketing professionals.
Read more#MidweekMinute 11/27/19: Keep your friends CLOSE
Cocoon; FB considers Close Friends & rewards your Viewpoints, but only Canada gets Whale memes; IG Explore AI; IGTV may go vertical-scroll; Twitter Hide Replies & native scheduling.
Read more#MidweekMinute 10/9/19: Insta just keeps snappin'
Facebook Portal for Workplace; Instagram Threads, AR try-on, no more follower-stalking, and possible Group Stories; YouTube surpasses Netflix among U.S. teens.
Read more#MidweekMinute 9/25/19: The Future Is NOW
Facebook suspends apps, kills Group Stories, and wants you to control your phone with your brain (whaa?); Hide Tweets; Instagram restricts body-shaming; YouTube giveth verification, YouTube taketh away, YouTube giveth back; AI video ad placement.
Read more#MidweekMinute 5/29/19: Feel the rainbow
IGTV landscape videos; Story post creation button; rainbow Story rings for #Pride; YouTube hiding subscriber counts; Facebook’s “GlobalCoin”; group admin feedback; LinkedIn ad visibility; Sales Navigator updates.
Read more#MidweekMinute 4/25/19 (just past midweek...)
A day late… and WAY TOO MUCH news!
Basically, everyone’s making tweaks to their layouts and ads…
FAQ: Followers
Social returns, with two of my faves!
SOCIAL is back! Julie & Jen of DepICT Media discuss how small, local businesses can turn last year’s Facebookpocalypse algorithm change to their advantage. Also, Wendy’s, because Wendy’s.
Read more#MidweekMinute 4/12/18: No advertisers were harmed...
Facebook political ad verification, Messenger retraction, Story encouragement; FB & Twitter back Honest Ads Act; Instagram Nametags, story Focus Mode & tag stickers; Snapchat iPhoneX lenses, group video chat, semi-chronological algorithm, new Specs, & Tegna news partnership; Twitter API tweaks; LinkedIn hashtag update confusion; Pinterest Propel program & Promote button expand.
Read more#MidweekMinute 4/4/18: Data squeeze
Facebook tightens ad targeting restrictions, adds HD video & 360 photos to Messenger, & improves Spaces VR; Instagram also restricts third-party app partnerships, brings GIFs back to stories, & makes story ads full-screen; Snapchat announces 16-person video chats; Pinterest splits discovery from following; LinkedIn debuts B2B video; YouTube short reach ads.
Read morePresenting with Risa Hoag at Keller Williams
My presentation alongside Risa Hoag of GMG PR on how realtors can more effectively use LinkedIn & other social media platforms to grow their businesses.
Special thanks to Keller Williams Realty and Citizens Bank.
#MidweekMinute: FB devices & integrations
Facebook gets into home devices & ditches its AI/VA hybrid in beta; Instagram Stories expand to WhatsApp; Ripple follows Bumble in taking on LinkedIn.
Read more#MidweekMinute: Suggested stories, business DMs, more Snap
Instagram now recommends stories; Twitter empowers businesses with stronger direct messaging tools; Snapchat expands shareability beyond the app and increases ad strength by disabling immediate skips for some clips.
Read more#MidweekMinute: Imitation is the sincerest form of flattery
Facebook condenses some features, expands others, and generally continues to crush other apps; Twitter continues their expansion kick; Instagram is taking a cue from bots; LinkedIn is taking a cue from that annoying paper clip.
Read moreSocial: FB ad targeting, live from Greece!
#MidweekMinute: chattin' up a storm
A whole lot of chatter on Workplace, websites, Twitter, Snapchat & Instagram
Read moreWhich social media platforms should you be on? (VIDEO)
Video of a talk about the differences between some of the major social media platforms and how to know which ones you really need to be on.
Read more