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Social: Gameify Your Email List!
Email is still the best way to communicate directly with prospects, offer value, and guide fans through the process of becoming customers. Rob Simakovsky's new product, Puzel, encourages social media followers to give you their email addresses & encourages those followers to bring others into the fold.
Social's where it's at. Email's dead.
Not so fast there, marketer.
Email is still the best way to communicate directly with prospects, offer value, and guide fans through the process of becoming customers. Plus, unlike social media followers, your email list is your own; a platform can't suddenly yank that away from you on a whim.
Rob Simakovsky's new product, Puzel, encourages social media followers to give you their email addresses in order to unlock special deals. Furthermore, they encourage those followers to bring others into the fold. Check out our conversation:
#MRCCSocial: email marketing with Susana Fonticoba
Storify threads of my live tweets from last week's #MRCCSocial conference.
Susana Fonticoba of Right Click Advantage, an affiliate of Constant Contact, explains the etiquette and importance of adding email to your marketing mix.
I'm pretty new to email marketing. As in, I haven't done it at all yet.
You see, for a long time, I was coming from a place of, "I don't want to market my own stuff; I want to market other people's." I didn't want a content strategy. I wanted to stay behind the scenes, helping promote the great stuff other people were doing/creating.
As you may have noticed, I've changed my tune in recent months. I realized how much I enjoyed sharing information and tips about social media with others. I also realized that my relative comfort on camera was a big advantage in our current video-centric climate.
So. I've got the content. Now how do I tell people about it, ideally in a way that draws some of them into my "funnel"?
Enter Susana Fonticoba of Right Click Advantage, an affiliate of Constant Contact (confession: I'm using MailChimp) and email marketing expert. She explained the etiquette (Don't email more than a few times per month, if that! Offer something of value! And NEVER BUY LISTS!), as well as the importance, of adding email to your marketing mix.
(Reports of email's death have been greatly exaggerated, btw, in case you weren't already aware.)
Social - Vassar Reunion Edition!
What's a girl to do when her college reunion overlaps with her weekly Facebook Live show? Find a fellow alum to chat with, of course!
What's a girl to do when her college reunion overlaps with her weekly Facebook Live show? Find a fellow alum to chat with, of course!
Bruce Mendelsohn of The Hired Pen and I discussed brand storytelling, social media, PR, building your email list, social media contests, and excessive lighting woes, all from the stunning Rose Parlor at Vassar College (i.e. where I spent half of my time from 1998-2002, rehearsing 6-7 hours a week with The Night Owls, with whom I'll be singing this weekend!).