Social: Gameify Your Email List!

Social's where it's at. Email's dead.

Not so fast there, marketer.

Email is still the best way to communicate directly with prospects, offer value, and guide fans through the process of becoming customers. Plus, unlike social media followers, your email list is your own; a platform can't suddenly yank that away from you on a whim.

Rob Simakovsky's new product, Puzel, encourages social media followers to give you their email addresses in order to unlock special deals. Furthermore, they encourage those followers to bring others into the fold. Check out our conversation: