Social - Vassar Reunion Edition!

What's a girl to do when her college reunion overlaps with her weekly Facebook Live show? Find a fellow alum to chat with, of course!

Bruce Mendelsohn of The Hired Pen and I discussed brand storytelling, social media, PR, building your email list, social media contests, and excessive lighting woes, all from the stunning Rose Parlor at Vassar College (i.e. where I spent half of my time from 1998-2002, rehearsing 6-7 hours a week with The Night Owls, with whom I'll be singing this weekend!).