#MRCCSocial: email marketing with Susana Fonticoba

I'm pretty new to email marketing. As in, I haven't done it at all yet.

You see, for a long time, I was coming from a place of, "I don't want to market my own stuff; I want to market other people's." I didn't want a content strategy. I wanted to stay behind the scenes, helping promote the great stuff other people were doing/creating.

As you may have noticed, I've changed my tune in recent months. I realized how much I enjoyed sharing information and tips about social media with others. I also realized that my relative comfort on camera was a big advantage in our current video-centric climate.

So. I've got the content. Now how do I tell people about it, ideally in a way that draws some of them into my "funnel"?

Enter Susana Fonticoba of Right Click Advantage, an affiliate of Constant Contact (confession: I'm using MailChimp) and email marketing expert. She explained the etiquette (Don't email more than a few times per month, if that! Offer something of value! And NEVER BUY LISTS!), as well as the importance, of adding email to your marketing mix.

(Reports of email's death have been greatly exaggerated, btw, in case you weren't already aware.)