#MidweekMinute 11/27/19: Keep your friends CLOSE

When Borat’s got more common sense and decency than your CEO, it may be time to look deeper…

Last week, the new social network on the block was the journalism-based WT.Social; this week, it’s Cocoon, a family-based networking app from former Facebook employees. (No networks OR ads, just you and your chosen family.)

On a related note, Facebook’s working on a Close Friends feature for Stories and Messenger, similar to the one Instagram has, continuing the overall trend towards “microsharing,” now that our networks have all gotten so swollen with acquaintances and strangers.

The new Facebook Viewpoints app will pay you for participating in surveys or performing tasks. They’re starting with a “well being” survey.

Facebook has quietly released a new meme-making app called Whale, which is exclusive to Canada at the moment. There was no fanfare or announcement, an uncharacteristic move for the social media giant.

In case you’ve ever been curious how Instagram’s “Explore” feed gets populated, they’ve given us a peek behind the curtain with a new blog post explaining the AI behind it.

Feature-uncoverer Jane Manchun Wong has discovered that Instagram is testing out a new IGTV feed with vertical scroll - ironic, as TikTok, which is laid out that way, was previously testing a grid feed, a la Instagram’s Explore tab.

Twitter’s Hide Replies feature is out of beta and available to all.

Twitter is also FINALLY bringing native scheduling to the platform! It’s in beta, and only some people have it. It’s web-only for now, though, which is frustrating, since we already have TweetDeck… but it’s a step in the right direction.