#MidweekMinute 12/4/19: now with extra jazz hands!

Where were you for The Great Thanksgiving Facebook & Instagram Blackout of 2019?…

Facebook is going to start allowing users to transfer their photos more easily to third party partners, starting with Google Photos. The feature is being rolled out to Ireland first, with the rest of the world expected to follow in early 2020.

Facebook’s cracking down even further on preventing discrimination via ad targeting, expanding the rules to include every possible place one could purchase ads on the platform (not just within Ads Manager) and expanding the public ad library to make housing ad targeting more visible.

Instagram’s testing making your phone vibrate when you like a post. This was uncovered by reverse engineer Jane Manchun Wong, who also discovered that Twitter is working on nested replies (like Reddit).

Wondering what to Tweet? The new 2020 @TwitterBusiness Calendar highlights upcoming events and how to Tweet about them.

Twitter has released Twitter Brand Surveys as a way to measure ad recall.

Twitter has also introduced the Twitter Privacy Center, a hub for all privacy-related information, features, and releases.

Don’t freak out if your YouTube subscriber count is down: YouTube is removing closed accounts.

#MidweekMinute 11/27/19: Keep your friends CLOSE

When Borat’s got more common sense and decency than your CEO, it may be time to look deeper…

Last week, the new social network on the block was the journalism-based WT.Social; this week, it’s Cocoon, a family-based networking app from former Facebook employees. (No networks OR ads, just you and your chosen family.)

On a related note, Facebook’s working on a Close Friends feature for Stories and Messenger, similar to the one Instagram has, continuing the overall trend towards “microsharing,” now that our networks have all gotten so swollen with acquaintances and strangers.

The new Facebook Viewpoints app will pay you for participating in surveys or performing tasks. They’re starting with a “well being” survey.

Facebook has quietly released a new meme-making app called Whale, which is exclusive to Canada at the moment. There was no fanfare or announcement, an uncharacteristic move for the social media giant.

In case you’ve ever been curious how Instagram’s “Explore” feed gets populated, they’ve given us a peek behind the curtain with a new blog post explaining the AI behind it.

Feature-uncoverer Jane Manchun Wong has discovered that Instagram is testing out a new IGTV feed with vertical scroll - ironic, as TikTok, which is laid out that way, was previously testing a grid feed, a la Instagram’s Explore tab.

Twitter’s Hide Replies feature is out of beta and available to all.

Twitter is also FINALLY bringing native scheduling to the platform! It’s in beta, and only some people have it. It’s web-only for now, though, which is frustrating, since we already have TweetDeck… but it’s a step in the right direction.

#MidweekMinute 10/2/19: Trashing the trash talk

Wow… that whisteblower sure does have a lot of Twitter accounts…

No, your Facebook isn’t broken; the previously-announced “Hiding Likes” test has begun on some accounts (all articles claim the test is Australia-only for now, but I have a few friends in the U.S. whose likes have already begun disappearing from public view).

Facebook will also soon allow some creators to add Messenger functionality to the “swipe up” feature in Story ads.

In the farther-off future, Facebook is developing augmented reality glasses that will work in combination with an AR map of real-world environments, as well as a virtual reality gaming space called Horizon.

Instagram is testing the ability to receive (or send!) product launch notifications . They’re also extending use of the Branded Content tag to IGTV videos (but you have to be approved first), and have launched the @creators account to encourage the IG creator community to, well, create.

Someone getting nasty in your DMs (in a way you don’t like)? Twitter’s rolling out new filters for that.

YouTube is now available on Google’s Fire TV streaming device, and has also introduced features for creators to more easily search, moderate, and filter comments.

LinkedIn continues developing its advertising tools, with new enhancements to audience targeting.

Join me on LinkedIn Live and Facebook Live at 4 pm ET for more on all stories.

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#MidweekMinute 9/18/19: Creators gonna create

You all know you want #slofies of my dog, don’t even front…

LOTS of news about Facebook Creator Studio announced at the International Broadcasting Convention:

• New tools and metrics for Live, Watch Parties, Creator Studio

• Facebook Live “Rehearsal” mode

• Live video trimming

• Live video duration extended from four hours to eight

• Multistream broadcasting (simulcast to different platforms)

• Pre-scheduling to Instagram and IGTV via Creator Studio

• Expanded language options for auto-captioning

• New video metrics for Distribution, Watch Party viewership, and Loyalty

• Enhanced Watch Party branding, metrics, and sharing

Facebook is testing a new Chat post type to launch private group chats, much like the recently-introduced Chat sticker in Instagram Stories.

Facebook’s new Portal TV set-top box device functions as a broadcast system - like Firestick or Roku - as well as a webcam.

YouTube trolls beware: they’re testing a Profile Card feature that will publicly display your comment history.

LinkedIn has introduced Skill Assessment tests in order to support users’ claimed talents with validation badges for those scoring in the top 70th percentile or above.

more info on all stories:

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#MidweekMinute 7/10/19: Monetization and anti-bully-ization

I hope Tom from MySpace has a blast at the White House Social Media Summit… 🙄

Facebook has made several video-monetization-related announcements this week: new video ad placement options, better tools for creators to manage monetization, tweaks to the beta subscription program (including Facebook now taking a cut of that revenue from creators), and enhanced tools for matching up brands and collaborators.

Instagram ups its anti-bullying functions by warning you if a comment could be considered inflammatory (like a digital conscience!) and allowing you to restrict certain users from seeing your content.

Business users report a significant decline in Instagram engagement rates (perhaps a lot of that engagement was coming from bullies?…).

Join me on LinkedIn Live every Wednesday at 4 pm ET for a fuller explanation of each of these stories and what they mean for you.

LinkedIn Live Replay:

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#MidweekMinute 6/5/19: Pinning more IKEA...

BRB, applying to become Tweeter-in-Chief…

Mozilla’s Firefox browser’s latest update includes a tracking blocker (a move already preceded by Apple’s Safari browser), sending Facebook Pixel devotees into a tizzy.

Facebook has been teasing their Bitmoji-esque Avatars since at least 2017, but they’re finally here (well, in the Australian test market, at least) for use in Messenger and comments.

Facebook has stepped up its Video Ad tools, enabling a whole bunch of creator features (including text and stickers), optimized sizes for different uses, the ability to split a video into multiple shorter ads, and - a blessing amidst all these fun features - the ability to save progress while putting this all together.

Facebook’s been testing integrating subscription options into Instant Articles, and is now officially rolling out the feature to all Instant Article publishers.

Facebook Portal has released a smartphone app to integrate with the device’s functions.

Game developers who advertise on Facebook will now have the ability to run rewarded video and playable ads via Audience Network.

Furthering Instagram’s close relationship with the “influencer” industry, brands can now turn influencer posts into “Branded Content” advertisements.

Instagram may be testing an Order sticker, likely a way to further commerce functionality in Stories, as well as further insights as to new vs. old “likes” on posts and account follower/unfollower info.

Twitter will now let you add guests to live video streams - but, just like this recent addition to sibling Periscope, guests are audio-only for now (think of it like a call-in show). Twitter has also acquired artificial intelligence firm Fabula AI to help combat false accounts, spam, “fake news,” and other pitfalls of the platform.

LinkedIn has acquired digital identity firm Drawbridge in a bid to enhance ad targeting functions.

And, just in case there wasn’t enough IKEA presence on Pinterest, the Swedish furnishings giant is now officially moving a shoppable version of its catalog onto the platform.

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#MidweekMinute 5/29/19: Feel the rainbow

Sorry, CrossFit fans.

Instagram’s IGTV is now accepting landscape videos as well as the original portrait-orientation videos. Instagram is also working on adding Story functionality to the post creation interface, and will turn your story ring rainbow if you use Pride hashtags during Pride Month (June).

YouTube will begin hiding subscriber counts in August for accounts that have over 1,000 followers, echoing recent announcements from Instagram and Twitter that seek to downplay focus on empty metrics.

More progress on Facebook’s CryptoCurrency: “GlobalCoin” is slated to roll out in 1Q20. Facebook has also added the ability for group admins to give feedback to members who break group rules.

LinkedIn Company Pages now feature a tab providing visibility into all ads that page has run in the past six months, which follows Facebook’s fairly recent addition of same. LinkedIn has also revamped its Sales Navigator platform to place updates front and center, and enhance integrations with other Microsoft software.

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#MidweekMinute 5/22/19: Zuck's Swiss bank account?

RIP #GrumpyCat (aka Tardar Sauce).

We already knew that Facebook’s algorithm was prioritizing content from close friends and content types you interact with regularly… but they’ve just upped that prioritization yet again, and are even incorporating a direct survey asking you about your preferences (and of course studying how your responses correspond to your actual activity).

Facebook has also instituted a simplified Relevancy Score for ads - moving from an overall number to specific indications of ad quality, engagement, and conversion.

Facebook is introducing stronger features to allow users to protect their privacy for activities outside of Facebook - which would, in turn, impact the ability of advertisers to target them using any information beyond what they have provided to Facebook.

Speaking of privacy, Facebook is also bringing back the “View As Public” feature that enables users to view their profile from the point of view of someone they’re not friends with - a feature that was removed following a privacy breach that had taken advantage of a bug in the previous system. (Oddly enough, they announced this via Twitter!)

Facebook’s cryptocurrency development is heating up with the registration of “Libra Networks” in Switzerland.

Instagram Stories have long been hampered by the lack of searchability… well, now they’re turning up in Instagram’s Explore screen, a huge step towards increasing story visibility by people who don’t already follow you. IGTV and Shop will also be featured in Explore under their own tabs, with the IGTV tab cribbing its new algorithmically-suggested, vertical-scroll layout from competitors Tik Tok and Snapchat (it’s copied the one large video at the top from Tik Tok, and the side-by-side pairings beneath from Snapchat). Additional tabs under Explore will focus on specific interests, customized to reflect user activity.

I was not aware that Instagram still had a standalone “Direct” messaging app… but, anyway, it’s being discontinued now.

After a fraught relationship, Twitter is once again tweaking its API - and is seeking outside developers’ feedback and partnership via a new program called Twitter Developer Labs. They’re also adding new features to TweetDeck, including support for GIFs and Polls.

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#MidweekMinute 5/15/19: Breakin' up is hard to do

Hot take: I don’t think we should break up Facebook. But plenty of people do. (Facebook itself, unsurprisingly, doesn’t.) Moving on…

Facebook is introducing Birthday Stories, which function like an event story insofar as they compile content from multiple users to tell a singular story, and even feature birthday song stickers. They’ve also got some new tools for small businesses, including automatic ads, appointment functionality, and new video editing tools within the platform (you can do text overlays! Fun!).

Facebook’s been testing a WhatsApp payments tool in India, and is now creating a new team to develop the feature’s international rollout, with primary offices in London and secondary staff in Dublin.

Instagram introduces @shop , an of-course-shoppable account to highlight shops and makers from across the platform. They also might be developing a Stories sticker that plays a music video snippet with some lyrics over it (though this whole story might just be one epic Rick Roll).

Instagram is also introducing some of Facebook’s fact-checker technology (that’s not really where I go for news and information… but people are, I guess?), and is going to be flagging anti-vaccination posts - though exactly what effect that “flagging” will have, I’m not sure.

MailChimp is introducing a bevy of new features, including websites (domains, templates, and hosting), ad retargeting on Google and social media, social posting, smart recommendations, recurring postcards, and a CRM (they already integrated well with several existing CRMs, but now are straight-up introducing their own), in the hopes of becoming a one-stop shop for small businesses’ digital needs. Not exactly social media, but worth having on the radar, as the new platform increases their integration with social media platforms.

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#MidweekMinute 5/8/19: F8 wasn't the end of it...

Facebook has announced some loud & clear guidelines for how it’s shifting its algorithm with regard to video content - they’re preferring content that viewers return to repeatedly and deliberately, videos that keep viewers engaged for at least one minute and are at least three minutes long, and original content.

Facebook Messenger debuts a new Desktop app and some new features including co-watching (like Watch Parties), “Close Friend” designation, emoji status options, and a scheduling tool for appointment-based businesses like beauty and healthcare providers - and is planning to create interconnectivity between Messenger, Instagram, and WhatsApp.

Facebook’s enterprise-level tool, Workplace, has also experienced their first redesign in years, focusing on chat, News Feed, and groups, while also delivering notifications about the company.

We’ve known for years that Facebook was developing its own cryptocurrency, but that story is moving forward as they seek investors. The latest rumors state that the currency is intended to be stable (not prone to the fluctuations of currencies such as Bitcoin) and that it may even seek to replace credit cards by undermining their processing fee structure.

Instagram is Working on a New 'Join Chat' Sticker which would enable Stories viewers to join a private chat group, direct from a Story.

Twitter is now allowing GIFs to be added to retweets. (See reaction below.)

via GIPHY

via GIPHY

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#MidweekMinute 4/25/19 (just past midweek...)

Disclaimer: this blog features 95% less scandal than that Wired expose.

Facebook is once again refining (read: changing everything around in) Ads Manager. They’re also testing upvotes and downvotes for comments, a la Reddit.

Facebook is also expanding their 3D image offerings - 3D images can now be added to Stories, Android users can now create and post 3D images, and even desktop users can make 3D images (though it’s a slightly more elaborate process).

Many had originally speculated that AI assistant functionality - much like Amazon’s Alexa, Apple’s Siri, or Google Home - would be part of Facebook’s Portal videochat device… it wasn’t, and isn’t yet, but Facebook has confirmed that they are now developing one. (Any bets on names? Mark? Zuck? Comrade?)

Instagram has rolled out a multiple-choice Quiz sticker for Instagram Stories (a welcome upgrade to the previous “yes or no” surveys), and announced plans to introduce a “Donate” sticker, bringing the ease of Facebook Donations to the Instagram Stories platform.

Instagram is also considering tinkering with possibly hiding “Like” counts on pictures. (But how will we know who’s popular???). This echoes comments from Twitter CEO Jack Dorsey, who, in an interview at TED, expressed regret at the platform’s early focus on follower count and likes, and said that he would like to see Twitter move away from followings and more towards interest-based browsing - echoing Facebook and Instagram’s shifts towards “meaningful interaction.”

For now, Twitter is testing updated desktop layouts, has announced the upcoming rollout of a mute replies button and other options to combat abuse, and has acquired Highly, an app that turns article quotes into tweets.

LinkedIn has added the ability to label your “team mates,” to better prioritize updates from your most relevant contacts. They’re also discontinuing their standalone Job Search app, reabsorbing the app’s functionality into the main LinkedIn app, and added a calendar integration feature for Android.

LinkedIn has also revamped its advertising tools, adding Lookalike Audiences, Audience Templates, Interest Targeting, and Bing search data (because Microsoft).

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#MidweekMinute 5/2/18: A twist of F8

Facebook’s Hate Speech-reporting function, still in testing, was set live by accident, for every single post (don’t worry, they’re not going to be quite THAT sensitive in the future); Messenger Bot development is back up and running, and both translation & AR functions are being rolled into the platform; Facebook is also adding dating functionality later this year, and bringing 3D photos and a creepy new photo-environment-mimicking VR Memories feature to the feed; VR Oculus Go headset hopes to bring VR mainstream; virtual home assistant "smart speaker" (think Google Home/Alexa) may launch abroad before the U.S.

Instagram has officially launched group video chats, third-party app integrations with GoPro & Spotify (with more to come), and a new Camera Effects platform which will allow development of custom AR filters, stickers, and other items to customize stories. Rumor has it they're also testing story reactions, slow-mo video, muting of specific users, and a calendar to more easily navigate back posts. The Explore section will now more customized to your interests and more easily navigable by topic. AI will police online bullying by targeting language typically used to harrass users.

Twitter will continue its progression into a news source by promoting news higher in feeds and lumping together tweets around the same news stories.

Snapchat has officially launched their new water-resistant Specs, which feature LED lighting and the new Snappable AR game. Snapchat continues to expand their advertising accessibility by brings Story Ads to the self-service ads platform and taking a leaf from YouTube's book by testing non-skippable 6-second ads. And, of course, they're rolling back elements of the controversial app redesign by moving some features around.

Pinterest expands their usefulness to ALL by filtering beauty pins by skin tone and adding features to help the visually impaired navigate the service.

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