Dos and don’ts for communicating your business’s reopening or current status.
Read more#MidweekMinute 10/2/19: Trashing the trash talk
Facebook tests hiding Likes, swipe up to Messenger in Story ads, and works on AR glasses and a VR gaming space; Instagram product launch notifications, Branded Content in IGTV, and @creators; Twitter DM filters; YouTube comment filters, Google Fire; LinkedIn targets audiences.
Read more#MidweekMinute 9/18/19: Creators gonna create
Major Facebook Creator Studio announcements (including Instagram scheduling!); Facebook Chat posts; Portal TV; YouTube profile cards out trolls; LinkedIn skill verification.
Read more#MidweekMinute 7/3/19: Ms. Gritmon if ya nasty
Facebook Ads stop discriminating; Instagram “Chat” sticker, Explore ads, and layout tweaks (bye-bye, scroll); Twitter t tests layout changes, visual themes, and auto-mute; LinkedIn shifts towards relevant content, adds Company Page features, and adds ad retargeting; find me on Girlboss.
Read more#MidweekMinute 6/5/19: Pinning more IKEA...
Bad news for Pixel advertisers; Facebook rolls out Avatars, enhanced Video Ad creator tools, Instant Article subscription features, a Portal app, and Audience Network game ads; Instagram “branded content” ads, Order sticker, and audience activity insights; Twitter live “call-in” feature; Twitter & LinkedIn both acquire some tech; IKEA embraces Pinterest.
Read moreSocial returns, with two of my faves!
SOCIAL is back! Julie & Jen of DepICT Media discuss how small, local businesses can turn last year’s Facebookpocalypse algorithm change to their advantage. Also, Wendy’s, because Wendy’s.
Read more#MidweekMinute 5/16/18: take a break
Facebook cryptocurrency (maybe); FB bans 200 data-trolling apps; FB Live multi-stream & rewind; India-first FB Story features; Instagram emoji slider & unreleased "Time Spent" metric; YouTube "take a break" feature & Android voice remote; Snapchat re-redesign; Twitter troll traps; LinkedIn sizes you up.
Read more#MidweekMinute 5/2/18: A twist of F8
FB’s Hate Speech glitch; Messenger Bots, translation & AR; FB dating, 3D photos & VR Memories; Oculus Go VR headset & FB smart speakers. Instagram group video chats, third-party integrations, Camera Effects, feature testing rumors, customized Explore & anti-bullying AI. Twitter prioritizes news. Snapchat specs & Snappable AR game, Story Ads, non-skippable video ads & redesign rollback. Pinterest filters beauty results & enhances experience for the visually impaired.
Read more#MidweekMinute 4/25/18: Greater transparency for all
Facebook transparency in content standards & data use; "Premieres” streams pre-recorded video & pre-roll ads roll out to more videos; playable game preview ads, "loyalty prediction" advertising, and political ad identity verification; Instagram Story batch uploads; Snapchat selfie game, Viacom programming, and tabs; Pinterest dynamic cover images for businesses; Reddit advertising.
Read more#MidweekMinute 4/18/18: Putting the FACE in Facebook (& Snapchat!)
FB's facial recognition security kerfuffle; Snapchat lens creation & ecommerce open up; Facebook Stories AR; DL your Insta; LinkedIn GIFs.
Special guestpert: Chris Strub!!!
Read more#MidweekMinute 4/4/18: Data squeeze
Facebook tightens ad targeting restrictions, adds HD video & 360 photos to Messenger, & improves Spaces VR; Instagram also restricts third-party app partnerships, brings GIFs back to stories, & makes story ads full-screen; Snapchat announces 16-person video chats; Pinterest splits discovery from following; LinkedIn debuts B2B video; YouTube short reach ads.
Read more#MidweekMinute (sorry, no video!)
Facebook metrics, news subscriptions, jobs, facial recognition opt-out, & streaming music rumor; Facebook Messenger friend adds & chat plug-in; Twitter limits automated tweets; YouTube adds tagging, captioning, & chat replay.
Read morePresenting with Risa Hoag at Keller Williams
My presentation alongside Risa Hoag of GMG PR on how realtors can more effectively use LinkedIn & other social media platforms to grow their businesses.
Special thanks to Keller Williams Realty and Citizens Bank.
#MidweekMinute: FB devices & integrations
Facebook gets into home devices & ditches its AI/VA hybrid in beta; Instagram Stories expand to WhatsApp; Ripple follows Bumble in taking on LinkedIn.
Read more#MidweekMinute: Suggested stories, business DMs, more Snap
Instagram now recommends stories; Twitter empowers businesses with stronger direct messaging tools; Snapchat expands shareability beyond the app and increases ad strength by disabling immediate skips for some clips.
Read more#MidweekMinute: Imitation is the sincerest form of flattery
Facebook condenses some features, expands others, and generally continues to crush other apps; Twitter continues their expansion kick; Instagram is taking a cue from bots; LinkedIn is taking a cue from that annoying paper clip.
Read moreSocial: FB ad targeting, live from Greece!
#MidweekMinute: chattin' up a storm
A whole lot of chatter on Workplace, websites, Twitter, Snapchat & Instagram
Read moreWhich social media platforms should you be on? (VIDEO)
Video of a talk about the differences between some of the major social media platforms and how to know which ones you really need to be on.
Read moreSocial: Jason Bay on nurturing LinkedIn relationships
Jason Bay of Jason Bay Consulting discusses using LinkedIn to nurture business relationships.
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